Brand Tone

Professional & Expert, Helpful & Informative, Quality-Oriented, Elegant & Discreet, Practical & Solution-Driven

Brand Values

• •Quality & Durability
• •Customer Satisfaction
• •Expertise & Specialization
• •Aesthetics & Elegance
• •Innovation & Breadth of Choice
• •Practicality & Ease of Use
• •Service
• •Environmental Consciousness

Best Practices

• •Prioritize clarity and information: Ensure all copy is clear, concise, and provides valuable information about the products, their benefits, and their use. Avoid overly technical jargon unless addressing a purely professional audience, and even then, explain terms where necessary.
• •Emphasize quality and expertise: Consistently weave in the high quality of materials, the reputation of the brands offered (like Artiteq and Orac Decor), and the company's specialist knowledge. Use phrases that convey durability, precision, and a premium feel.
• •Maintain a helpful and supportive voice: Frame copy around solving customer problems (e.g., "avoid damaging walls," "flexible display," "enhance your decor"). Offer guidance and make it easy for customers to seek advice or find information.
• •Showcase aesthetic appeal: Use descriptive language that highlights the elegance, discretion, and stylishness of the products and how they contribute to beautiful interior spaces. Match this with high-quality visuals wherever copy is used.
• •Be Consistent Across All Channels: Whether it's a product description on the website, a social media post, or an email newsletter, the tone should remain consistent. Develop a simple brand style guide for reference. This includes consistent terminology for products and features.

Social Perception

Positive, Specialist Retailer, Good Customer Service, Efficient, Trustworthy

Copy Examples

• •Headline: Elevate Your Art: Professional Hanging Systems for a Flawless Display. Body: Discover the Artiteq difference with Cimaises et Plus. Our curated selection of picture rails and lighting ensures your artwork is showcased with the elegance and precision it deserves. Quality, durability, and expert advice guaranteed. Call to Action: Explore Our Solutions.
• •Headline: No More Wall Damage: Hang & Rehang with Ease. Body: Tired of nail holes? Cimaises et Plus offers innovative picture hanging systems that protect your walls while providing ultimate flexibility. Perfect for homes, galleries, and offices. Our experts are here to help you choose the ideal system. Call to Action: Find Your Perfect System.
• •Headline: The Secret to Stunning Interiors? It’s All in the Details. Body: From discreet picture rails to architectural mouldings and gallery-quality lighting, Cimaises et Plus provides the finishing touches that transform your space. Create a sophisticated ambiance with our premium decorative solutions. Call to Action: Shop Decorative Elements.
• •Headline: Your Vision, Perfectly Illuminated & Displayed. (For B2B) Body: Cimaises et Plus partners with architects, designers, and galleries to provide bespoke display and lighting solutions. Trust our expertise and extensive product range to bring your projects to life with unmatched quality and style. Call to Action: Open a Professional Account.
• •Headline: Expert Advice & Quality Products for Every Display Need. Body: Whether you're a seasoned collector or new to art display, our team at Cimaises et Plus is dedicated to helping you find the perfect solution. Visit our Paris showroom or explore our extensive online catalogue. Call to Action: Get Inspired.