Brand Tone

Helpful & Informative, Traditional & Reliable, Modern & Accessible, Community-Oriented (local), Friendly & Customer-Focused

Brand Values

• •Tradition & Experience
• •Customer Focus & Service
• •Quality & Reliability
• •Innovation
• •Family Values
• •Responsibility

Best Practices

• •Emphasize Heritage and Reliability: Consistently weave in messages about their long history (since 1960) and family-run nature to build trust.
• •Focus on Solutions and Customer Benefits: Frame product descriptions and promotional material around how Cimafer helps customers achieve their building, renovating, or decorating goals, rather than just listing features.
• •Maintain a Helpful and Approachable Voice: Use clear, straightforward language. Be informative and offer advice where appropriate, positioning the brand as a knowledgeable partner.
• •Highlight Modern Convenience: Showcase online shopping, click-and-collect, and diverse payment options to appeal to contemporary customer needs, balancing tradition with innovation.
• •Incorporate a Local Connection (when appropriate): Mentioning their Porto Alegre roots or involvement in local initiatives can strengthen community ties and resonate with the local customer base.

Social Perception

Positive for Employees, Established Local Retailer, Reliable Supplier, Service-Oriented

Copy Examples

• •Headline: Building Your Dream, Brick by Brick, Since 1960. Body: At Cimafer, we blend decades of tradition with modern solutions for all your construction and renovation needs. Find everything from foundation to finish. Your project is our priority. Call to Action: Explore Our Products!
• •Headline: Your Home, Beautifully Reimagined. Body: Transforming your space? Cimafer Home Store offers the latest trends and timeless classics in decor, flooring, and finishes. Get inspired and let our quality products bring your vision to life. Call to Action: Shop a Inspiração! (Shop Inspiration!)
• •Headline: Quality You Can Trust, Service You Deserve. Body: For over 60 years, our family has been dedicated to providing Porto Alegre with the best building materials and expert advice. Experience the Cimafer difference – tradition, innovation, and a commitment to your satisfaction. Call to Action: Visit Us In-Store or Online!
• •Headline: Smart Solutions for Your Build. Easy & Convenient. Body: Need materials fast? Order online and pick up at our Porto Alegre store! Cimafer makes your renovation smoother with flexible payment options and a wide selection of products at your fingertips. Call to Action: Click & Collect Today!
• •Headline: From a Small Fix to a Major Renovation, We're With You. Body: No project is too big or too small. Cimafer provides the tools, materials, and support you need every step of the way. Let’s build something great together. Call to Action: Get a Quote!