Brand Tone

Warm and Welcoming, Aspirational yet Accessible, Passionate and Enthusiastic, Down-to-earth and Friendly, Slightly Playful and Joyful

Brand Values

• •Quality and Durability
• •Aesthetics and Beauty
• •Timelessness
• •Joy and Well-being
• •Responsibility and Sustainability
• •Customer Focus and Personal Service
• •Family Business

Best Practices

• •Embrace "Hygge" and Warmth: Infuse copy with a sense of coziness, comfort, and well-being. Use words that evoke positive emotions and a feeling of sanctuary.
• •Focus on the "Why": Don't just describe the product; explain how it enhances life, brings joy, or solves a problem in a beautiful way. Connect products to feelings and experiences.
• •Keep it Authentic and Personal: Write as if you're talking to a friend who appreciates quality and beauty. Avoid overly formal or corporate language. Share the passion behind the brand.
• •Highlight Timelessness and Quality over Trends: Emphasize the lasting value, craftsmanship, and classic design of the products, aligning with the brand's core values.
• •Use Storytelling: Share the stories behind products where possible (e.g., artisans, materials, design inspiration) to create a deeper connection and highlight the care in selection. The "About Us" story is a good example to draw from.

Social Perception

Positive and Appreciative, Trusted Source for Quality Home Goods and Gifts, Associated with Scandinavian Lifestyle and Design, A "Feel-Good" Brand

Copy Examples

• •Instagram Post (New Ceramic Mugs): "Start your mornings with a touch of handmade warmth. ✨ Our new collection of artisanal ceramic mugs has arrived, each one unique and ready to make your coffee ritual a little more special. Find your new favourite – because everyday moments deserve beauty. #CillasHome #SimpleJoys #HandmadeCeramics"
• •Facebook Ad (Linen Bedding): "Drift into dreamland with the gentle embrace of pure linen. 🌱 Our breathable, timeless linen bedding gets softer with every wash, promising seasons of comfort and serene style. Invest in your rest, naturally. Shop the collection at cillas.fi. #CillasLifestyle #LinenLove #SweetDreams"
• •Product Description (Scented Candle): "Let the calming aroma of [Scent Name] fill your sanctuary. Hand-poured with natural waxes and infused with pure essential oils, our candles are designed to create moments of tranquility and everyday delight. Light one up, unwind, and let the good feelings glow. A little everyday luxury, just for you. ✨"
• •Email Newsletter Subject Line (Seasonal Collection): "Hello Sunshine! ☀️ Fresh finds for a brighter home are here at Cilla's. Email Body Snippet: Welcome the new season with open arms and a sprinkle of Cilla's charm! We've handpicked a delightful collection of [seasonal items, e.g., light textiles, vibrant tableware, outdoor accessories] to help you refresh your space and embrace the simple joys that [season] brings. Discover pieces that tell a story and make your house feel even more like home."
• •Website Banner (General Brand Message): "Cilla's: Curating timeless beauty and everyday joy for your home since 1989. Discover pieces you'll love for years to come."