Brand Tone

Aspirational & Glamorous, Quality-Focused & Trustworthy, Customer-Centric & Appreciative, Trendy & Innovative

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction & Beauty Enhancement
• •Natural Look & Comfort
• •Value & Affordability
• •Trend-Setting

Best Practices

• •Develop a Brand Voice Guide: Create a comprehensive document detailing the brand's tone (e.g., aspirational, luxurious, trustworthy, trendy), approved vocabulary, and phrases to avoid. Share this with everyone involved in content creation.
• •Focus on "Her": Always write with the target customer in mind. Use language that resonates with her aspirations, desires (e.g., to feel like a "goddess," "elevate her beauty game"), and pain points.
• •Highlight Quality & Craftsmanship: Consistently weave in terms that speak to the superior quality and meticulous creation of Cilios products (e.g., "handmade," "finest materials," "attention to detail").
• •Stay Updated with Trends, but Root in Timeless Beauty: While showcasing trendy products like new pigment shades, always tie it back to the core value of enhancing timeless, natural beauty and confidence.
• •Review and Refine Regularly: Periodically audit all customer-facing copy (website, social media, ads, emails) to ensure it aligns with the defined brand tone and values. Solicit feedback and make adjustments as needed.

Social Perception

Positive: Many customers perceive Cilios positively, appreciating the quality, natural appearance, and affordability of their lashes and other makeup products. They are seen as a provider of "amazing quality" products that are "very natural and light weight." Mixed (for some products): While largely positive, there is at least one instance of a negative review regarding the quality of makeup brushes, indicating that perceptions might vary across different product categories. Engaged (potentially): The presence on multiple social media platforms suggests an effort to engage with their audience. The nature and depth of this engagement would require a more detailed analysis of comment sections and direct interactions.

Copy Examples

• •Headline: Unlock Your Inner Goddess. Discover Cilios. Body: Why just dream of captivating eyes? Cilios handmade lashes blend seamlessly with your own, offering luxurious volume and a breathtakingly natural look. Elevate your everyday. #CiliosLashes #LuxuryLashes #BeautyElevated
• •Headline: Trendsetting Beauty Starts Here. With Cilios Pigments. Body: Dare to dazzle? Our new shimmer eyeshadow pigments are designed for the bold and the beautiful. Intense color, zero fallout, all eyes on you. Be the trend with Cilios. #CiliosBeauty #EyeshadowPigments #MakeupTrend
• •Headline: The Secret to Flawless Lashes? It’s Cilios. Body: Experience the Cilios difference. Crafted with care from the finest materials, our lashes are lightweight, long-lasting (up to 30 wears!), and designed to make you shine. Quality you can feel, beauty you can see. #CiliosQuality #HandmadeLashes #NaturalBeauty
• •Headline: Your Beauty. Your Rules. Enhanced by Cilios. Body: From subtle enhancement to full-on glamour, Cilios offers a diverse range of lashes and makeup essentials to express your unique style. Because you deserve nothing but the very best. #CiliosStyle #BeYourOwnBeautiful #EyelashGoals
• •Headline: Feel the Cilios Confidence. Body: Step out in style and confidence with lashes that speak volumes. Our meticulously crafted extensions are designed for comfort and a stunning, natural allure. Get ready for your close-up, every day. #CiliosConfidence #LashLove #BeautyRoutine