Brand Tone

helpful, practical, and value-oriented

Brand Values

• •Precision
• •Value/Affordability
• •Quality and Durability
• •Innovation/Technology
• •Customer Support & Community
• •Ease of Use
• •Environmental Friendliness

Best Practices

• •Focus on Solutions and Benefits: Emphasize how Cigman tools solve user problems, making tasks easier, faster, and more accurate. Highlight the end result (e.g., "perfectly aligned," "job easier and more precise").
• •Use Clear, Accessible Language: Write for both DIYers and professionals. Avoid excessive jargon. If technical terms are necessary, briefly explain their practical benefit.
• •Highlight Value and Quality Consistently: Reinforce the message of getting high-precision, durable tools at an affordable price point. Use phrases like "great value," "built to last," and "pro-grade precision."
• •Show, Don't Just Tell (Incorporate User Focus): Refer to real-world applications and the types of projects users undertake (e.g., "hanging pictures," "construction layouts," "tiling"). Encourage and feature user-generated content where possible.
• •Maintain a Helpful and Confident Stance: Reassure customers with mentions of warranties, customer support, and the brand's commitment to quality and precision. Project confidence in the product's capabilities.

Social Perception

generally perceived positively as a brand offering reliable and accurate measuring tools at an accessible price point

Copy Examples

• •Headline: Nail Your Lines, Not Your Budget. Body: Cigman laser levels deliver pro-grade precision without the premium price. Bright, reliable, and ready for any project. Get accuracy you can trust.
• •Headline: Level Up Your DIY Game. Body: Stop guessing, start doing. Cigman tools make accuracy easy. From hanging shelves to full layouts, achieve perfect results every time. Easy to use, built to last.
• •Headline: Precision That Works as Hard as You Do. Body: Job site tough, workshop ready. Cigman laser levels feature rechargeable batteries, durable IP54-rated designs, and clear green laser lines for ultimate visibility.
• •Headline: Measure Smarter, Not Harder. Body: With innovative features like app control and dual laser measurement, Cigman tools bring advanced technology to your fingertips. Experience efficiency and accuracy, project after project.
• •Headline: Join the Community of Accuracy. Body: Thousands trust Cigman for their measuring needs. With our 36-month warranty and lifetime support, you’re not just buying a tool, you’re gaining a partner in precision. Share your #CigmanProjects!