Brand Tone

friendly, empowering, and accessible.

Brand Values

• •authenticity
• •accessibility
• •quality

Best Practices

• •Maintain a Relatable Founder Story: Consistently weaving the story of the two sisters into the brand narrative will reinforce the personal, trustworthy, and passionate identity of CIGLISSIME.
• •Emphasize Simplicity and Speed: All copy should highlight how quick and easy the product is to use. Phrases like "in minutes" or "3 simple steps" should be used frequently.
• •Focus on Empowerment and Confidence: The messaging should go beyond the product's features and focus on the feeling it gives the user —confidence, attractiveness, and authenticity.
• •Uphold Transparency and Quality: Be open about the materials used (like biodegradable PLA) and the vegan, cruelty-free nature of the products. This builds trust and appeals to conscious consumers.
• •Engage with the Community: Actively respond to comments, feature user-generated content, and participate in conversations on social media. This reinforces the brand's friendly and accessible persona.

Social Perception

The perception of CIGLISSIME among customers is mixed, but generally leans positive, with a strong appreciation for the brand's marketing and the convenience of its products. On platforms like TikTok, there are numerous user-generated reviews and tutorials, indicating an engaged community. Some users express that the products are effective and a "game-changer," while others mention a learning curve with the application. There are some negative reviews and low trust scores on scam-advising websites, which mention issues with the internal review system and a low number of visitors for a popular site. However, the brand actively engages with customer feedback on social media, which helps to build trust. The brand also promotes skin positivity and self-love, which resonates well with its target audience.

Copy Examples

• •Your New Look in a Blink. Skip the salon, not the glamour. With Ciglissime, get stunning, semi-permanent lashes in under 2 minutes. Ready for your close-up?
• •Unleash Your Authentic Beauty. Feel more attractive and confident by rediscovering your authentic beauty. Ciglissime offers elegance and simplicity for every moment.
• •Quality You Can Feel, A Look They'll Notice. Forget the plastic effect. Our soft, matte 3D lashes offer a natural look and comfortable wear for up to 10 days. Made with biodegradable PLA, they're as kind to the planet as they are to your eyes.
• •From Sisters, For You. We’re Imma and Felicia, and we believe beautiful lashes should be for everyone. That’s why we created Ciglissime—an easy, safe, and stunning DIY lash system. Join our family!
• •Ready for a 10-Day Wow? Our revolutionary lash system is waterproof, life-proof, and everything-proof. Apply once and enjoy a flawless look for 5-10 days. Your gaze has a potential you haven't even met yet.