Brand Tone

Elegant, refined, culturally rich, and respectful.

Brand Values

• •Cultural Heritage
• •Artisanal Craftsmanship
• •Elegance
• •Meaningful Storytelling
• •Respectful Representation

Best Practices

• •Educate and Share Knowledge: Continue to share insights into the symbolism of the pieces.
• •Highlight cultural heritage respectfully, focusing on Romani traditions and the history of specific symbols.
• •Emphasize the artisanal craftsmanship and the unique story behind each piece of jewelry.
• •Maintain an elegant and refined tone in all communications, reflecting the valuable nature of the items.
• •Leverage collaborations with brands like Goa Nomads to reinforce trust and credibility.

Social Perception

A brand that is perceived as elegant, culturally rich, and trustworthy, appreciated for its artisanal craftsmanship and respectful representation of Romani heritage.

Copy Examples

• •Discover 'Ruža Phuv,' the Alchemical Rose of the Earth necklace, a testament to Romani heritage and artisanal craftsmanship.
• •Each piece is a work of art, designed to appreciate over time and carry the weight of history and tradition.
• •Handcrafted silver jewelry with labradorites from India, infused with soul and inspired by ancient cultures.
• •Explore the significance of Rudraksha seeds and the intricate artisanal process behind our unique jewelry.
• •Partnering with Goa Nomads to bring you ethically sourced, handcrafted treasures that resonate with beauty and meaning.