Brand Tone

Innovative & Avant-Garde, Artistic & Expressive, Confident & Award-Winning, Accessible & Inclusive, Modern & Minimalist, Philosophical & Meaningful

Brand Values

• •Originality & Innovation
• •Design Excellence
• •Mechanical Artistry
• •Accessibility/Design Equality
• •Quality Craftsmanship
• •Global Perspective
• •Storytelling & Meaning

Best Practices

• •Lead with Design and Innovation: Always highlight the unique aesthetic, the thought process behind the design, and any innovative features or materials. Use words like "avant-garde," "pioneering," "revolutionary," "artistry."
• •Showcase Accolades Subtly but Confidently: Mentioning awards (e.g., "award-winning," "GPHG recognized") reinforces credibility and the brand's commitment to excellence without being overly boastful.
• •Focus on "Wearable Art" and Self-Expression: Emphasize that these are not just watches, but statements of individuality and appreciation for art and design.
• •Use Evocative and Sensory Language: Describe the visual appeal, the intricacy of the mechanics, and the feeling of wearing a unique timepiece. Words like "mesmerizing," "intricate," "captivating," "bold" can be effective.
• •Maintain a Modern and Sophisticated Voice: The language should be intelligent and articulate, reflecting the sophisticated nature of the designs, while remaining accessible enough to align with the value of "design equality." Avoid overly technical jargon unless explaining a specific innovative feature.

Social Perception

Innovative and Unique, Good Value for Design, Award-Winning and Reputable, Conversation Starter, Chinese Brand Redefining Perceptions, Mixed on Practicality for Some

Copy Examples

• •Headline: Beyond Time. This is Art. Body: CIGA Design isn't just about telling time. It's about wearing a statement. Each award-winning mechanical watch is a testament to innovation, a piece of intricate artistry you can carry with you. Discover the new face of horology.
• •Headline: Dare to be Original. Body: Why follow when you can lead? Our timepieces are crafted for those who appreciate bold design and meticulous engineering. Winner of 17 international design awards, CIGA Design invites you to express your unique perspective. Explore the collection.
• •Headline: The Mechanics of Wonder. Body: Peel back the layers of ordinary. CIGA Design’s skeleton watches reveal the soul of the machine – a captivating dance of gears and springs. Experience the award-winning fusion of avant-garde design and mechanical mastery.
• •Headline: Recognized by Experts. Loved by You. Body: From the GPHG "Oscars of Watchmaking" to the wrists of design connoisseurs worldwide, CIGA Design is celebrated for its revolutionary approach. Join a global community that values originality and accessible artistry. Find your masterpiece.
• •Headline: Your Wrist is a Canvas. Body: At CIGA Design, we believe a watch is more than an instrument; it’s an extension of your personality. Our designers, guided by principles of "design equality" and mechanical beauty, create timepieces that spark conversation and inspire. What will your CIGA Design say about you?