Brand Tone

Bohemian & Free-Spirited, Ethical & Conscious, Empowering & Individualistic, Friendly & Approachable, Authentic & Transparent, Stylish & Elegant

Brand Values

• •Ethical Production & Fair Trade
• •Sustainability & Slow Fashion
• •Individuality & Self-Expression
• •Quality Craftsmanship
• •Australian Design
• •Customer Satisfaction

Best Practices

• •Embrace Storytelling: Share the narrative behind the designs, the artisans, and the brand's journey. Highlight the "why" behind Cienna Designs.
• •Use Evocative Language: Incorporate words that reflect the bohemian, free-spirited, and natural ethos (e.g., "wanderlust," "earthy," "flowing," "handcrafted," "sun-kissed").
• •Consistently Highlight Ethical Values: Weave in mentions of slow fashion, sustainability, and fair trade practices naturally within product descriptions and social media posts. Don't just state it; show how it's integrated.
• •Maintain an Empowering and Inclusive Voice: Write copy that makes customers feel good about themselves and their choices, encouraging individuality and self-expression.
• •Visual-Verbal Harmony: Ensure the tone of the copy aligns seamlessly with the visual aesthetics of the brand (e.g., the dreamy, natural imagery often associated with bohemian style). The language should complement the visuals on the website and social media.

Social Perception

Positive, Trusted, Stylish & Unique, Ethically Minded, Good Value

Copy Examples

• •Unleash your inner wanderer. Our ethically crafted [Product Name] is more than just a garment – it's a story woven with sustainable threads and designed for your unique journey. Embrace the Cienna Designs spirit. #BohoChic #SlowFashion
• •Dare to be different. The [Product Name], made with love and fair trade practices, invites you to express your authentic self. Flowy, free, and fabulously you. Shop consciously, live vibrantly. #CiennaDesigns #EthicalStyle
• •From Aussie inspiration to global artisans, every Cienna piece is a testament to conscious creation. Feel the difference of our silk-blend [Product Name] – designed for comfort, built for movement, and destined to be treasured. #SustainableLuxury #BohoVibes
• •More than just fashion, it's a feeling. Wrap yourself in the effortless elegance of the [Product Name]. Sustainably made, because kindness looks good on you (and the planet!). Discover your Cienna story. #AustralianDesigned #EthicallyMade
• •Ready for a wardrobe refresh that aligns with your values? Our latest collection blends timeless bohemian style with a commitment to slow fashion. The [Product Name] is waiting to join your adventures. #ConsciousCloset #CiennaDesigns