Brand Tone

Whimsical, artisanal, and inviting with an aspirational and warm personality that builds anticipation through exclusivity.

Brand Values

• •Craftsmanship
• •Exclusivity
• •Self-Expression
• •Community

Best Practices

• •Maintain a celestial theme by using a semantic field related to the sky, light, stars, and elegance to align with the brand name.
• •Incorporate sensory and textural language like iridescent, hand-strung, or weightless to emphasize the tactile nature of beadwork.
• •Utilize consistent and clear Call-to-Actions (CTAs) focused solely on newsletter signups during the pre-launch phase.
• •Humanize the brand by using first-person pronouns to highlight the artisanal, small-batch craftsmanship behind the products.
• •Ensure visual-verbal alignment by matching font styles, emojis, and formatting with the ethereal or rustic aesthetic of the jewelry.

Social Perception

A sense of curiosity and intrigue, perceived as a professional yet artisanal hidden gem waiting to be discovered.

Copy Examples

• •Every bead tells a story. We’re currently threading ours together. Sign up for our inner circle to get early access to our debut collection. Something celestial is coming. ✨ #CielyBeads #ComingSoon
• •Don't get left in the dark. Join the CielyBeads VIP list to receive an exclusive launch-day discount and be the first to shop our handcrafted beadwork before the general public.
• •More than just an accessory—a mood. Our upcoming collection features hand-picked beads designed to catch the light and start conversations. Stay tuned.
• •Elevate your everyday style with beads that breathe life into your wardrobe. CielyBeads is launching soon. Join the waitlist for a sneak peek at our artisanal designs.
• •The wait is almost over. Handcrafted elegance is just a few heartbeats away. Enter your email to unlock the world of CielyBeads.