Brand Tone

Authentic, reverent, and community-focused.

Brand Values

• •Artisanship and Craftsmanship
• •Cultural Preservation
• •Community
• •Sustainability and Eco-Consciousness
• •Authenticity

Best Practices

• •Always Tell the Story: Never just describe a product's features. Lead with the artist, the cultural context, or the material's origin. The "who, where, and why" is your most valuable asset.
• •Use "Community" Language: Incorporate words like "we," "our artists," "join us," and "our community" to foster a sense of belonging and shared appreciation among your audience.
• •Highlight a Dual Heritage: Consistently mention the New Mexican and Peruvian roots. This unique combination is a core differentiator and should be present across all marketing channels.
• •Emphasize Tactile and Sensory Details: Use descriptive language that evokes the feeling of handcrafted items. Words like "handwoven," "wheel-thrown," "hand-printed," "intricate," and "reclaimed" reinforce the authenticity and quality of the craft.
• •Spotlight the Makers: Regularly create dedicated content (posts, emails, blog features) that introduces individual artists. Sharing their personal stories, workspaces, and creative processes builds a powerful, authentic connection with customers.

Social Perception

Cielo Handcrafted is perceived as a high-quality, authentic, and culturally rich brand, a legitimate and respected member of Santa Fe's arts scene. It is seen as a passionate advocate for its community, founded by artists to support other artists. Its focus on New Mexican and Peruvian cultural heritage provides a distinct and respected niche, with products viewed as unique, meaningful, and premium.

Copy Examples

• •This isn't just a basket. It's a story woven across generations. Crafted by the Goicochea family in Peru using precolonial techniques, each Camaq basket carries the spirit of its maker and the heritage of a culture. Hold a piece of history in your hands. Discover the collection at the link in our bio. #CieloHandcrafted #PeruvianArt #Handwoven #ArtisanMade #StoryInEveryStitch
• •Art That Feels Good. At Cielo Handcrafted, we believe beauty and sustainability go hand-in-hand. We partner with artists who transform reclaimed materials into stunning, functional art for your home. From Gloria Olazabal's eco-conscious jewelry to woodwork that honors the Sonoran Desert, every piece is crafted with purpose. Build a more meaningful home with us. Shop Sustainable Art
• •More than a pattern, this is a voice. Created by the Amapolay arts collective in Lima, this screen-printed textile elevates everyday materials into a canvas for vibrant symbolism. Each pull of ink is a deliberate act of storytelling, celebrating Peruvian culture with a modern edge. Drape it, hang it, or wear it—and let your space speak volumes. Handcrafted in Peru.
• •From the Peruvian Amazon to Santa Fe ✨ New Awajun Ceramics Inside
• •Discover a Collection with Soul. Meaningful, handcrafted objects from the artists of New Mexico and Peru. Welcome to our community.