Brand Tone

Supportive & Empowering, Informative & Trustworthy, Clean & Natural, Approachable & Positive

Brand Values

• •Simplicity
• •Quality & Purity
• •Efficacy & Science-Backed
• •Transparency & Education
• •Customer Well-being
• •Inclusivity

Best Practices

• •Prioritize Clarity and Simplicity: Reflect the brand's core value of simplifying wellness by using clear, straightforward language. Avoid overly technical jargon unless explained.
• •Emphasize Benefits with an Empowering Voice: Focus on how the products help the customer achieve their health goals, using encouraging and supportive language.
• •Maintain Transparency: Consistently highlight the quality of ingredients, the science-backed approach, and the absence of unnecessary additives to build and maintain trust.
• •Use Positive and Uplifting Language: Frame messages around vitality, well-being, and the positive impact of a healthy lifestyle.
• •Ensure Visual and Textual Cohesion: Align the copy's tone with the clean, natural, and trustworthy aesthetic of the brand's visual identity across all platforms.

Social Perception

Positive for Product Effectiveness, Appreciation for Clean Ingredients, Attractive Packaging, Trust in Formulations, Simplifies Supplement Routine, Neutral/No Effect for Some

Copy Examples

• •Headline: Simplify Your Wellness. Naturally. Body: Tired of complicated supplement routines? Cielo Daily offers clean, science-backed formulas to fill nutritional gaps and help you feel your best, every day. Discover the power of simplicity. Call to Action: Explore Our Blends
• •Headline: Unlock Your Body's Potential. Body: Fuel your life with Cielo Daily. Our expertly crafted supplements, like the RISE multivitamin and HORIZON gut health blend, are designed with pure, potent ingredients to support your energy, digestion, and overall vitality. Call to Action: Shop Wellness
• •Headline: Transparency You Can Trust. Health You Can Feel. Body: At Cielo Daily, we believe in clear, honest wellness. No hidden fillers, just high-quality, plant-based ingredients formulated to make a real difference in your health journey. Call to Action: Learn About Our Standards
• •Headline: From Gut Balance to All-Day Energy – We’ve Got You Covered. Body: Feel the difference with Cielo Daily's targeted supplements. Address common nutritional gaps with our HORIZON prebiotics and probiotics, and boost your daily nourishment with our RISE multivitamin. Call to Action: Find Your Fit
• •Headline: Your Daily Dose of Well-being, Made Easy. Body: Cielo Daily takes the guesswork out of your health routine. Our three core supplements work harmoniously to support your body's needs, so you can focus on living life to the fullest. Call to Action: Start Your Journey