Brand Tone

Welcoming, Empowering, and Aspirational

Brand Values

• •Quality
• •Modernity and Style
• •Practicality
• •Customer-Centricity

Best Practices

• •Always Speak to the 'Mulher Moderna': Keep the target audience—the modern, confident woman—at the center of all messaging. Use language that empowers, inspires, and understands her daily needs for both style and practicality.
• •Lead with 'Welcome': Continue using a welcoming tone across all touchpoints. Phrases like 'Bem-vinda,' 'Junte-se a nós' (Join us), and 'Descubra' (Discover) invite the customer into the brand's world.
• •Highlight Core Values: Consistently weave the brand's values into the copy. Mention 'qualidade,' 'estilo,' 'praticidade,' and 'confiança' (quality, style, practicality, and confidence) in product descriptions, ads, and social media posts to reinforce what Cielle Store stands for.
• •Create a Sense of Exclusivity: Use words like 'exclusivo,' 'selecionado,' and 'curadoria' (exclusive, selected, and curated) to make customers feel they are buying something special, not just another mass-market item.
• •Maintain a Consistent Voice Across All Channels: Whether writing for the website, a future Instagram profile, or an email newsletter, the tone should remain consistent. A customer's experience should feel seamless and familiar, reinforcing a trustworthy and cohesive brand identity.

Social Perception

Cielle Store wants to be perceived as a chic, reliable, and accessible online boutique for the modern Brazilian woman. It aims to be seen as a go-to source for high-quality fashion, beauty, and accessories that offer a blend of exclusivity and practicality. The ideal customer would view the brand as a trustworthy curator of style that helps her feel confident and put-together. The lack of an established online presence, however, means its current perception among a wider audience is likely neutral or non-existent.

Copy Examples

• •Confidence starts from within. Our new lingerie collection was designed to celebrate you. Discover exclusive pieces that blend comfort and sophistication. Feel powerful, feel Cielle. #CielleStore #LingerieNova #ModaIntima #Confiança
• •Olá [Customer Name], thank you for your first purchase! We're so excited to have you join the Cielle community. Your selection is on its way, ready to add more style and confidence to your days. We hope you love it as much as we do. Welcome to the modern woman's new favorite store.
• •Your Style, Your Workout. Don't choose between performance and style. The Cielle Store Fitness collection is here to support your every move with high-quality fabrics and modern design. From the gym to the street, feel confident and comfortable. Shop now and redefine your workout look.
• •O verão dos seus sonhos começa aqui. Discover exclusive beachwear and accessories to make your sunny days unforgettable. Shop the collection.
• •The perfect companion for the modern woman. This bag combines practicality with timeless elegance, designed to carry everything you need with style and organization. Made with high-quality materials, it's the accessory you were missing to complete any look, from the office to happy hour. Choose practicality, choose Cielle.