Brand Tone

Friendly, Encouraging, and Accessible; positive and motivational, aiming to make health and wellness feel easy and enjoyable.

Brand Values

• •Health & Wellness
• •Convenience
• •Natural & High-Quality
• •Authenticity & Transparency

Best Practices

• •Lead with the Solution, Not Just the Ingredient: Always focus on the 'why.' Instead of just saying 'Contains Apple Cider Vinegar,' say 'Improve digestion and curb cravings with our tasty ACV gummies.'
• •Use 'You' and 'Your' to Speak Directly to the Customer: Make the copy personal and relatable. Phrases like 'Your daily dose of wellness' or 'Support your health goals' resonate more than generic statements.
• •Keep it Simple and Encouraging: Avoid overly technical terms. The language should feel like friendly advice from a supportive peer, not a clinical prescription. Use positive words like 'delicious,' 'easy,' 'tasty,' and 'yummy.'
• •Highlight Convenience and Taste: These are the brand's main competitive advantages. Almost every piece of copy should reinforce how easy and pleasant it is to take Ciderbears compared to traditional alternatives.
• •Incorporate Social Proof: Regularly use phrases like 'Join thousands of happy customers' or feature direct quotes from reviews. This builds trust and leverages the positive community perception the brand has already built.

Social Perception

The public perceives Ciderbears as a trustworthy and effective wellness brand that offers a game-changing solution to the unpleasant taste of traditional ACV. It is seen as a supportive partner in achieving health goals, fostering high customer satisfaction and loyalty.

Copy Examples

• •Fuel your recovery and crush your goals. Our ACV gummies are the perfect, tasty addition to your active lifestyle. Boost energy and support digestion, one delicious bear at a time. #Ciderbears #FitnessGoals #ACVgummies
• •Too busy for a complicated wellness routine? We get it. That's why we packed all the benefits of Apple Cider Vinegar into a delicious gummy. Support your immune system and stay energized through your busiest days. #WellnessMadeEasy #Ciderbears #BusyLife
• •Say goodbye to the sour shot! Get all the ACV benefits you love, without the taste you don't. 😉 #ACVchallenge #Ciderbears #GummyLover
• •Feeling sluggish and bloated is no fun. At Ciderbears, we believe supporting your digestion should be a treat. Our Apple Cider Vinegar gummies are made to improve gut health and help you feel your best, without the harsh taste of liquid vinegar. It's time to enjoy your wellness journey!
• •The Tastiest Way to Your Daily Wellness. Experience the powerful benefits of Apple Cider Vinegar in a delicious, easy-to-take gummy. Support weight management, improve digestion, and boost your energy. Join the thousands of people who love their ACV routine!