Brand Tone

Warm, Sentimental, and Personal

Brand Values

• •Personalization & Individuality: Offering products that can be uniquely customized to reflect individual stories, relationships, and identities.
• •Meaningful Connections & Storytelling: Believing that jewelry can be a powerful medium for expressing love, commemorating moments, and telling personal narratives.
• •Sentimental Value: Creating pieces that are not just accessories but cherished keepsakes holding emotional significance.
• •Quality & Craftsmanship: Striving to offer well-made pieces, as suggested by mentions of "high-quality materials" and "handcrafted" items, intended to be lasting.
• •Thoughtful Gifting: Positioning their products as ideal for conveying care and creating memorable gift-giving experiences.

Best Practices

• •Create a Brand Voice Style Guide: Document key tone words (e.g., warm, heartfelt, personal, gentle, celebratory), preferred vocabulary (e.g., \"cherish,\" \"celebrate,\" \"story,\" \"meaningful,\" \"connection\"), common phrases, and things to avoid (e.g., overly technical jargon, overly casual slang, aggressive sales language).
• •Focus on Storytelling and Emotion: Frame product descriptions and social media posts around the \"why\" – the emotion, the memory, or the personal significance behind the piece, not just its physical attributes. Ask \"What feeling does this piece evoke?\" or \"What story can it help tell?\"
• •Use Empathetic and Relatable Language: Write as if speaking to a friend or loved one. Use inclusive language, address the customer directly (\"you,\" \"your\"), and acknowledge the emotions tied to gifting or self-expression.
• •Maintain Visual-Copy Harmony: Ensure the tone of the copy matches the visual style. If the images are soft, delicate, and warm, the copy should reflect that. If they are celebratory and bright, the copy can be more overtly joyful.
• •Train and Align All Communicators: Ensure anyone writing for the brand (social media managers, customer service, marketers) understands and can consistently apply the brand voice. Regular reviews of content can help maintain consistency.

Social Perception

CICI BY CICI is generally perceived as a provider of thoughtful, customizable, and emotionally resonant jewelry.

Copy Examples

• •Subject: Your Story, Beautifully Crafted. More than just jewelry, it's a piece of your heart. At CICI BY CICI, we help you capture precious memories and personal milestones in stunning, handcrafted designs. What story will your jewelry tell? ✨ Explore personalized treasures.
• •Subject: The Gift That Speaks Volumes. Looking for a gift that truly whispers 'you're special'? Our engraved collection lets you etch names, dates, or heartfelt messages onto timeless pieces. Give a CICI BY CICI creation and watch their eyes light up with joy and recognition. 💝
• •Subject: Celebrate Her Uniqueness with Birth Flowers. Each month, a special bloom. Each bloom, a unique story. Our Birth Flower Collection delicately captures the essence of her birth month in a piece she’ll cherish close to her heart, always. Discover her flower today. 🌸
• •Subject: Wear Your Moments, Every Day. From a child's first drawing to a beloved pet's paw print, transform your most cherished photos into beautiful, wearable art. CICI BY CICI photo jewelry keeps your dearest memories alive and with you. Carry them close. 📸❤️
• •Subject: Little Luxuries, Big Meanings. It's the small things that often mean the most. A dainty necklace carrying her initial, a bracelet symbolizing an unbreakable bond. Find meaningful, personal jewelry at CICI BY CICI that feels like a warm hug and a precious secret. Shop with love.