Brand Tone

Passionate, Approachable/Relatable, Intriguing/Mysterious, Romantic/Sensual, Authoritative

Brand Values

• •Storytelling
• •Strong Characters
• •Genre Authenticity
• •Reader Connection
• •Creativity & Adventure

Best Practices

• •Consistently use language that appeals to readers who love "strong, feisty heroines" and "alpha males." Your copy should reflect the dynamics and power plays inherent in these character types.
• •Don't be afraid to be a little informal and genuine in direct communications (like blogs, social media, newsletters). This makes the author persona relatable.
• •Tailor word choices to the genre being promoted. Darker, more evocative language for paranormal/urban fantasy; more emotionally charged and alluring language for contemporary romance.
• •Craft copy that speaks to the feelings readers seek from these genres – excitement, suspense, passion, emotional connection, escape.
• •Always write with the target audience in mind. What are their expectations? What kind of language resonates with them? Use "you" and "your" to make it personal.

Social Perception

Reader perception would be most accurately gauged from Book review sites (Goodreads, Amazon, etc.): Comments and ratings here would directly reflect how readers perceive her work, writing style, character development, and plot execution. Book blogs and forums: Discussions in reader communities dedicated to her genres.

Copy Examples

• •Dare to delve into a world where shadows whisper secrets and passion ignites in the darkest of nights. Cicely Ryan's latest hero will steal your heart and set your soul ablaze. Are you ready to lose yourself?
• •Award-winning author Cicely Ryan here! I'm a 'pantser' for life, fueled by coffee and a love for feisty heroines who aren't afraid to go toe-to-toe with a swoon-worthy alpha. Dive into my worlds of magic, mayhem, and a whole lot of heart!
• •The city holds more than just secrets; it holds magic, danger, and desires that could unravel everything. Join the journey with [Series Name] and discover what lies beneath the surface. #UrbanFantasy #CicelyRyanBooks #MustRead
• •Spilling the Tea (and maybe some magic)! New book news from Cicely Ryan inside...
• •Looking for a love story that's both sweet and incredibly sexy? Cicely Ryan delivers characters you'll root for and romances that will leave you breathless. Your next book boyfriend awaits!