Brand Tone

Professional & Knowledgeable, Clean & Sophisticated, Caring & Reassuring, Natural & Pure, Results-Oriented

Brand Values

• •Efficacy & Results
• •Science & Nature
• •Quality & Purity
• •Swedish Origin & Trust
• •Skin Health & Well-being
• •Transparency

Best Practices

• •Prioritize Clarity and Information: Always clearly communicate the benefits and key ingredients. Avoid overly flowery or vague language. The tone is sophisticated but straightforward.
• •Emphasize the "Eco-Science" Duality: Consistently weave in references to both the natural/organic aspects and the scientific validation or active ingredients. This is a core differentiator.
• •Maintain a Professional and Elevated Vocabulary: Use precise terminology related to skincare and ingredients where appropriate, but ensure it remains accessible to a discerning consumer. Avoid slang or overly casual phrasing.
• •Visual and Textual Harmony: Ensure the copy complements the clean, minimalistic, and often nature-inspired aesthetic of the brand's visuals. The words should evoke the same sense of quality and purity.
• •Focus on Solutions and Confidence: Frame product benefits in terms of solving skin concerns and empowering the user with healthier, more radiant skin. The tone should be reassuring and aspirational.

Social Perception

High-Quality & Effective, Trustworthy & Safe, Aspirational yet Accessible (within its tier), Innovative, Scandinavian Excellence

Copy Examples

• •Introducing Aura Restoring Serum: Radiance, Reimagined. Experience the synergy of nature's potent botanicals and advanced skin science. Our new Aura Restoring Serum, enriched with Arctic Cloudberry and stabilized Vitamin C, works to visibly brighten, even skin tone, and restore your natural luminosity. Discover the Cicamed difference. #EcoScience #SwedishSkincare #AuraSerum #NaturalGlow
• •Understanding Your Skin Barrier: The Key to Healthy Skin. At Cicamed, we believe that true radiance begins with optimal skin health. Our formulations are meticulously crafted not just to treat symptoms, but to fortify your skin's natural defenses. Learn how key ingredients like ceramides and hyaluronic acid in our Pro-Balance Moisturiser support a resilient and balanced complexion...
• •Fade the Past, Embrace the Future. Cicamed Cicatrix Scar Gel. Don't let scars define your story. Our clinically proven Cicatrix formula, blending silicones with nourishing botanicals, is designed to soften, flatten, and reduce the visibility of old and new scars. Gentle, effective, and Swedish-developed. Learn more and see real results.
• •Cicamed Organic Science Purifying Cleanser: Begin your ritual with our gentle yet effective Purifying Cleanser. Formulated with Witch Hazel and Salicylic Acid from natural sources, it deeply cleanses pores, removes impurities, and balances oil production without stripping essential moisture. Skin is left feeling refreshed, clear, and perfectly prepped for subsequent treatments. Certified organic. Dermatologically tested.
• •Text Overlay: Morning Glow Up ✨ Cicamed Hydra-Active Serum #SkincareRoutine #HydrationBoost #SwedishBeauty #Cicamed. Voiceover (calm, clear): Unlock instant hydration and a dewy glow. Cicamed Hydra-Active Serum. Pure, potent, effective.