Brand Tone

Informative & Educational, Passionate & Enthusiastic, Premium & High-Quality, Health-Conscious & Responsible, Approachable & Supportive

Brand Values

• •Health & Wellbeing
• •Quality & Purity
• •Natural & Organic
• •Transparency
• •Conscious Living
• •Customer Empowerment

Best Practices

• •Always Emphasize "Raw" and "Organic": These are core differentiators. Ensure these keywords and their benefits are consistently highlighted in product descriptions, social media posts, and ads.
• •Educate, Don't Just Sell: Frame product benefits within the larger context of health and wellbeing. Share knowledge, tips, and recipes to build authority and trust. The tone should be that of a knowledgeable and passionate guide.
• •Use High-Quality, Natural Language: Mirror the premium quality of the products with clear, articulate, and positive language. Avoid overly casual slang but maintain an approachable feel. Focus on sensory words that evoke taste, texture, and vitality.
• •Maintain Transparency and Authenticity: Be open about sourcing (where appropriate and positive), certifications, and the benefits of a raw/organic lifestyle. Authenticity builds credibility. Let the genuine passion for the products shine through.
• •Visually Align Copy with Imagery: Ensure the tone of the copy matches the visual style. If the images are clean, vibrant, and natural, the copy should reflect this. For instance, if a photo is uplifting and energetic, the copy should be too. Consistency across all elements reinforces the brand message.

Social Perception

Trusted Authority, Premium Brand, Advocate for Healthy Living, High Customer Satisfaction, Community Focused (especially on social media)

Copy Examples

• •Fuel your vitality, naturally. ✨ Our organic Goji Berries are packed with antioxidants and raw goodness, straight from nature's pantry to your bowl. Taste the CiboCrudo difference – pure, potent, and always raw. #CiboCrudo #RawEnergy #OrganicSuperfood #HealthyLiving #GojiGoodness
• •Did you know that raw cacao is a powerhouse of magnesium and flavonoids? Unlike processed chocolate, our CiboCrudo Raw Cacao Nibs retain all their precious nutrients, offering you a truly guilt-free indulgence that loves your body back. Learn more on the blog! Link in bio. #RawCacao #SuperfoodFacts #EatClean #CiboCrudoKnowledge #HealthyIndulgence
• •Nourish Your Best Self: 20% Off CiboCrudo Raw Essentials This Week! (Body Snippet): At CiboCrudo, we believe that vibrant health starts with what you eat. That's why we meticulously source the finest organic, raw ingredients, ensuring every bite is packed with life. This week, empower your wellness journey...
• •CiboCrudo: Uncompromising Quality, Purely Raw. Discover the authentic taste of nature with our certified organic foods for a vibrant, conscious lifestyle.
• •Tired of hidden ingredients and over-processed foods? CiboCrudo offers a return to purity. 🌿 Explore our extensive range of certified organic, raw foods – from nutrient-dense superfoods to delicious nuts and seeds. Invest in your health. Choose CiboCrudo. Shop Now!