Brand Tone

Nurturing, Informative, Passionate, and Authentic

Brand Values

• •Health and Well-being
• •Natural and Organic
• •Quality
• •Tradition and Nature
• •Ethical Sourcing
• •Customer-centricity

Best Practices

• •Develop a Brand Voice Guide: Document the core tone attributes (nurturing, informative, passionate, authentic), key messaging points, preferred vocabulary (e.g., "wellness," "natural," "organic," "artisanal," "pure") and words to avoid. Share this with anyone creating content.
• •Emphasize "Why" Over "What": Connect product features to the deeper benefits of health, well-being, and a connection to nature. Instead of just saying "gluten-free pasta," explain how it contributes to a lighter feeling and better digestion for those who need it, supporting an active lifestyle.
• •Use Storytelling: Share the origin of ingredients, the passion behind the brand (like Annalisa Ferrari's role or the Aristotelian inspiration), or customer testimonials that highlight transformations or positive experiences. This builds an emotional connection and reinforces authenticity.
• •Maintain an Educational and Supportive Approach: Position the brand as a knowledgeable and caring guide on the journey to wellness. Offer helpful tips, recipes, and insights into the benefits of natural living, rather than just hard-selling products.
• •Ensure Consistency Across All Channels: Whether it's a website description, a social media caption, an email, or packaging, the tone should feel familiar and reinforce the same core values and personality. Regularly review content across platforms to check for consistency.

Social Perception

Positive for Quality and Health Focus, Trusted Source for Healthy Foods, Alignment with Wellness Trends, and Association with Theta Commerce

Copy Examples

• •Homepage Banner: "Rediscover Your Radiance, Naturally. Explore Cibo Benessere's curated selection of organic superfoods and artisanal Italian wellness products. Because your well-being is our passion."
• •Product Description (e.g., for a herbal tea): "Sip your way to serenity. Our 'Calming Camomile & Lavender Infusion' is lovingly crafted from hand-picked organic herbs, traditionally known to soothe the mind and comfort the spirit. Embrace nature's gentle remedy for a more peaceful you."
• •Social Media Post (Instagram/Facebook - with an image of fresh spices): "Unlock the vibrant flavors of Italy and the pure power of nature with our ethically sourced organic spices. Each pinch is a promise of quality, taste, and a step towards a more wholesome life. What culinary creations are you dreaming up today? #CiboBenessere #NaturalWellness #OrganicLiving #ItalianFlavours"
• •Email Subject Line (for a newsletter): "Nourish Your Body, Elevate Your Spirit with Cibo Benessere."
• •Blog Post Introduction: "At Cibo Benessere, we believe that true wellness blossoms from a deep connection with nature. Join us as we explore the ancient wisdom and modern science behind [topic, e.g., 'the incredible benefits of turmeric'], and discover how simple, natural ingredients can transform your health."