Brand Tone

Youthful & Trendy, Aspirational & Positive, Friendly & Engaging, Enthusiastic & Playful

Brand Values

• •Style & Fashion-consciousness
• •Affordability
• •Confidence & Empowerment
• •Happiness & Joy
• •Comfort
• •Customer Connection

Best Practices

• •Embrace Emojis & Youthful Language: Consistently use relevant and upbeat emojis (☀️, 🌴, ✨,💖, 😍) and contemporary, positive language that resonates with a younger, fashion-forward audience. Keep slang current but not overly niche to maintain broad appeal.
• •Focus on Aspiration & Positivity: Frame product descriptions and social media captions around the positive emotions and experiences associated with wearing the clothes – confidence, happiness, the joy of vacation, and feeling stylish. Avoid overly technical jargon.
• •Maintain a Friendly & Conversational Style: Write as if speaking to a friend. Ask questions in captions to encourage engagement, respond warmly to comments and DMs, and maintain an approachable persona in all communications.
• •Visual-Verbal Harmony: Ensure the tone of the copy always matches the visual aesthetic. If the visuals are bright, sunny, and playful, the copy should reflect that same energy.
• •Empower & Uplift: Use language that empowers customers and makes them feel good about themselves and their style choices. Reinforce the idea that the clothing helps them express their personality and radiate confidence.

Social Perception

Trendy Fast Fashion, Good for Vacation/Summer Wardrobe, Positive Product Feedback, Engaged Community, Brand Recognition

Copy Examples

• •☀️ Hello sunshine, hello new dress! 💖 Our latest [Dress Name] just dropped and it's everything your vacation dreams are made of. Flowy, fun, and oh-so-fabulous! Tap to shop and get ready to turn heads. ✨ #CiaociaoVacation #NewCollection #VacayVibes #SummerStyle #MustHaveDress
• •(Video: Quick cuts showing the top styled in 3 different ways - casual, beachy, evening) **Text Overlay:** One top, endless vibes! Which look is your fave? 😍 #CiaociaoStyle #OutfitInspo #VersatileFashion #TikTokFashion #GetTheLook **Caption:** Our [Top Name] is your new BFF for all things summer! 🌴 Wear it your way and shine! Link in bio to snag yours + 15% off for new besties with code NEW15! #ciaociaovacation #SummerEssential
• •👋 Hey Sunshine! Your Next Adventure Called (and it wants new outfits!) Ready to chase the sun, darling? ☀️🌴 Our latest arrivals are here to make your next getaway (or staycay!) the most stylish one yet. Think dreamy fabrics, vibrant prints, and that 'ciao ciao vacation' feeling in every stitch. Click here to explore what’s new and bring on the good times!
• •Ciao, Beautiful! ✨ Discover Vacation-Ready Styles. Free Shipping on Orders Over $75!
• •(Image: Two different Ciaociaovacation outfits side-by-side) **Poll Question:** Beach day or city exploring? Which Ciao Ciao look are you picking? ☀️🌆 Text: Whatever your vibe, we've got the outfit! 😉 Swipe up to shop our faves! #CiaociaoVacation #StylePoll #VacationMode