Brand Tone

aspirational yet accessible, friendly, and empowering

Brand Values

• •Quality and Durability
• •Mexican Pride
• •Affordability
• •Customer Satisfaction
• •Sustainability

Best Practices

• •Lead with "Why," Not Just "What": Instead of just stating a necklace is "gold-plated," frame it within the brand's values: "Feel confident and empowered in gold-plated jewelry that’s designed to last." Connect the product to feelings of empowerment, storytelling, and confidence.
• •Emphasize Durability as a Lifestyle Feature: Consistently mention the "water-resistant" and "tarnish-free" qualities not as technical specs, but as benefits that fit a modern, active lifestyle. Use phrases like "for your everyday," "from the gym to a night out," and "worry-free wear."
• •Maintain a Unified Tone of Accessible Aspiration: Keep the language friendly and welcoming ("Join our community," "We're here for you") while using evocative and empowering words ("timeless," "elegance," "your story," "shine") to maintain an aspirational feel.
• •Incorporate the Mexican Heritage Subtly: Continue to mention being a proud Mexican brand in the "About Us" story and occasionally in social media posts. This creates a unique identity and point of connection for the local market without alienating international customers.
• •Use Storytelling in Every Channel: Whether it's a short TikTok video, an Instagram caption, or a product description, frame the jewelry as part of a larger personal narrative. Encourage customers to see the pieces as markers of memory, style, and self-expression, not just as products.

Social Perception

The public perception of CiaoCiao.mx is positive, cultivated through its own channels. The brand is perceived as a reliable source for trendy, good-quality, and affordable jewelry. Customers on social media seem genuinely excited about the products, often commenting on the beauty of the pieces. The brand is seen as fashionable and in tune with current aesthetic trends. The clear messaging around water-resistant and durable materials likely contributes to a perception of trustworthiness and good value.

Copy Examples

• •Your daily story, told in gold and silver. Our water-resistant pieces are designed for your life—from your morning coffee to your evening plans. Because beautiful jewelry shouldn't be saved for special occasions, it should be part of them. ✨ #CiaoCiaoStyle #MyEverydayJewelry
• •The glow-up is real ✨ Watch how our pieces transform any look. Ready to tell your style story? Tap to shop. #GlowUp #JewelryTransformation #CiaoCiaoMX
• •Style That Lasts. Stories You’ll Tell. Discover our collection of beautiful, water-resistant jewelry, crafted in Mexico. Designed to empower you, every day. Button: Explore The Collection
• •Don't Just Get Dressed. Get Empowered. Body Preview: A sneak peek of our new arrivals is inside...
• •More than just a necklace, the 'Eterna' is a daily reminder of your own strength and grace. Crafted from durable 18k gold-plated stainless steel, it’s designed to withstand water, time, and whatever your day holds. Let it be the piece that doesn't just complete your outfit, but tells your unique story. Wear it alone for a touch of minimalist elegance or layer it to make a statement. The choice is yours. The style is forever.