Brand Tone

Authentic, Educational, Quality-focused, Refined

Brand Values

• •Authenticity
• •Quality
• •Culture & Tradition
• •Education
• •Customer Experience

Best Practices

• •Emphasize the direct sourcing from Japan to maintain authenticity.
• •Highlight the quality and craftsmanship of both the teas and ceramics.
• •Incorporate educational content about Japanese tea culture and preparation methods.
• •Maintain a refined and respectful tone when discussing traditions and ceremonies.
• •Showcase the brand's commitment to providing an 'authentic, yet modern tea experience.'

Social Perception

Emerging specialist retailer, culturally engaged, knowledgeable and trustworthy, genuine ambassador of Japanese tea culture

Copy Examples

• •Discover the art of Japanese tea with our ceremonial-grade matcha, sourced directly from trusted producers in Japan.
• •Explore our exquisite collection of handmade Mino-Yaki ceramics, each piece reflecting centuries of Japanese craftsmanship.
• •Learn the secrets of preparing the perfect cup of Sencha Asamushi with our detailed guide and high-quality Saemidori tea leaves.
• •Partner with Ciaba to offer your customers an authentic Japanese tea experience. We provide training and menu consultation for B2B clients.
• •Immerse yourself in the rich traditions of the Japanese tea ceremony with our authentic tea accessories and informative blog.