Brand Tone

Aspirational, Empowering, Elegant, Sophisticated, Accessible, Approachable, Trendy, Modern, Customer-Focused, and Reassuring.

Brand Values

• •Confidence & Empowerment
• •Elegance & Timelessness
• •Quality & Craftsmanship
• •Accessibility & Affordability
• •Individuality & Self-Expression
• •Customer Satisfaction

Best Practices

• •Use empowering language to resonate with the target audience.
• •Maintain a balance between aspirational and approachable messaging.
• •Highlight the affordability aspect without compromising the perceived quality.
• •Incorporate trendy and modern elements in the descriptions.
• •Emphasize customer satisfaction and build trust through guarantees and service promises.

Social Perception

Viorelle aims to be perceived as an emerging brand with positive product feedback, focusing on aesthetics and value. Address potential name confusion issues proactively and improve external trust signals.

Copy Examples

• •"BE THE MOMENT" - Own your style with our latest collection.
• •"Elegance redefined. Discover timeless pieces designed to empower."
• •"Luxury looks, accessible prices. Feel confident and beautiful without breaking the bank."
• •"Inspired by the latest trends, crafted for lasting style."
• •"Your satisfaction is our priority. Enjoy hassle-free returns and dedicated customer support."