Brand Tone

Elegant, Romantic, Personal, and Creative

Brand Values

• •Originality & Creativity
• •Personalization & Client Focus
• •Quality & Attention to Detail
• •Passion & Love
• •Accessibility & Practicality
• •Democratization of Quality Design

Best Practices

• •Embrace Storytelling: Frame copy around the couple's unique love story and how the stationery will be a part of that narrative. Use emotive language that connects with feelings of love, joy, and anticipation.
• •Highlight Personalization: Consistently mention the bespoke nature of the designs and the collaborative process with clients to create something that truly reflects their style and personality.
• •Use Elegant and Evocative Language: Choose words that convey sophistication, romance, and artistry. Words like "exquisite," "bespoke," "cherished," "enchanting," "handcrafted," and "signature" can enhance this tone.
• •Maintain Visual Consistency in Text: Just as the visual designs are elegant, the accompanying text (even in social media captions or product descriptions) should be well-structured, easy to read, and free of overly casual slang, unless a specific campaign calls for a slightly more playful (but still refined) touch.
• •Show, Don't Just Tell, the Creativity: Instead of just saying "we are creative," describe the unique materials, design processes (like custom illustrations), or innovative ideas they bring to clients. This reinforces the "original design for creative events" promise.

Social Perception

Positive & Admired, Reliable & Professional, Specialized & Artistic, Client-Centric

Copy Examples

• •Headline: Your Love Story, Beautifully Penned. Body: At Chuva de Papel, we believe your wedding invitations should be as unique as your journey together. Let's craft a design that whispers elegance and shouts joy, telling your story in every exquisite detail. Discover bespoke stationery that’s unmistakably you.
• •Headline: More Than an Invitation, It's the First Chapter. Body: Begin your forever with stationery that captures the heart of your celebration. From delicate illustrations to luxurious papers, our original designs set a perfectly romantic tone for your special day. Your dream wedding starts here.
• •Headline: Creative Designs for Unforgettable Moments. Body: Dare to be different? We specialize in crafting personalized wedding stationery that breaks the mold. Share your vision, and let our passion for creative design bring your unique love story to life on paper.
• •Headline: The Essence of Your Union, Elegantly Expressed. Body: Every couple is unique, and your wedding stationery should celebrate that. We pour care and creativity into each design, ensuring your invitations are a true reflection of your personalities and the beautiful future you're building together.
• •Headline: From Our Hearts to Yours: Invitations Crafted with Love. Body: Born from a passion for love stories and beautiful design, Chuva de Papel offers a personal touch to your wedding preparations. Let our family help yours announce your big day with stationery that’s both stunning and deeply meaningful.