Brand Tone

Authentic, passionate, and educated, blending professional knowledge with genuine warmth, focusing on craftsmanship, care, and a deep connection to the land.

Brand Values

• •Sustainability and Organic Principles
• •Family and Heritage
• •Quality and Craftsmanship
• •Place and Terroir
• •Hospitality and Community

Best Practices

• •Lead with "Organic" and "Family-Owned": These are your strongest differentiators. Weave them into your story-telling across all platforms to build a clear and memorable brand identity.
• •Use the "Cultivated. Crafted. Cherished." Framework: This motto is a powerful and concise summary of your values. Use these words and the concepts behind them in headlines, descriptions, and posts to reinforce your philosophy.
• •Connect the Wine to the Land: Always bring the message back to your place. Talk about the Margaret River soil, the north-facing slopes, the sustainable practices, and how these elements create the unique taste of your wine. This adds depth and authenticity.
• •Balance Education with Passion: Share your knowledge about viticulture and winemaking in an accessible way. Explain what "wild fermented" means or why your soil is unique, but always frame it with the passion and love you have for the process.
• •Amplify Customer Voices: Regularly share positive reviews and user-generated content (with permission). This provides powerful social proof and reinforces the perception of a welcoming, high-quality experience, directly from the people who matter most.

Social Perception

Churchview Estate is perceived as a high-quality, authentic, and welcoming boutique winery. Customers value the direct interaction with knowledgeable staff, often the owners themselves. The organic certification is a significant differentiator that resonates with consumers seeking sustainable products. The wines are considered excellent, with a wide variety of varietals being a unique and appealing aspect. Overall, it's seen as a destination offering a genuine and pleasant experience, not just a wine producer.

Copy Examples

• •Cultivated by Nature. Crafted by Hand. This is where it all begins. Every bottle of our certified organic wine starts here, in the rich, fertile soil of Margaret River. We believe in working with the land, not against it, to grow the purest fruit possible. It's a promise you can taste in every glass. #ChurchviewEstate #OrganicWine #MargaretRiver #SustainableFarming #FamilyOwned
• •Purely Margaret River. Purely SOLI. Introducing SOLI, our certified organic wine collection. Born from a deep respect for the earth, SOLI represents the purest expression of our single-vineyard estate. No chemicals, just the sun, soil, and a passion for winemaking. Taste the difference dedication makes. [Shop the SOLI Collection]
• •The Best Guests Have Four Paws. We love seeing the whole family at our cellar door and yes, that includes your furry friends! Bring your well-behaved companion, roll out a picnic blanket on the lawn, and let our team guide you through a tasting of our 16 different varietals. Great wine is best shared. #DogFriendly #MargaretRiverWinery #CellarDoor #ChurchviewEstate
• •A Cherished Story in Every Bottle. From our family to yours, we're more than just a winery; we're stewards of this land. Our story is one of patience 15 years to become fully organic and passion. As a Cherished Club member, you're part of that story. This month, we're excited to share a new vintage of The Bartondale Chardonnay, a wine that truly embodies the craft and care we pour into our work. [Read Our Story] [Shop Member Exclusives]
• •The Pinnacle of Our Craft. The Bartondale Cabernet Sauvignon is the result of decades of experience and the finest fruit from our estate. Each grape is selected to reflect the unique character of our Margaret River terroir. Expect rich notes of dark cherry and chocolate, framed by soft, elegant tannins. A wine crafted to be cherished now, or cellared for years to come.