Brand Tone

authentic, welcoming, and educational

Brand Values

• •Heritage & Legacy
• •Sustainability & Stewardship
• •Diversification & Innovation
• •Community & Connection
• •Quality

Best Practices

• •Lead with Authenticity: Always use a genuine voice. Share behind-the-scenes content, introduce the family and team members, and don't be afraid to show the less polished, real-life aspects of farming.
• •Champion Your Values: Ensure that the core values of Heritage, Sustainability, and Community are woven into all communications. Whether it's a post about firewood or a new lodge, connect it back to the bigger picture of what the farm stands for.
• •Keep it Welcoming and Accessible: Use clear, simple language. Avoid overly technical jargon unless you are explaining it to the audience. Always end with a warm sign-off and a clear call to action that encourages conversation and inquiries.
• •Educate, Don't Just Sell: Frame your products and services as solutions that stem from your farming practices. Explain why your firewood is sustainable or how your lodges connect guests to nature. This adds value beyond the transaction.
• •Be Consistent Across Platforms: While the format may change (e.g., a short video on Instagram vs. a detailed post on Facebook), the core tone—authentic, welcoming, educational—should remain the same. This builds a cohesive and recognisable brand identity.

Social Perception

The public and customers perceive Church Farm Ryarsh as a genuine, hard-working, and community-oriented local business. They are seen as reliable providers of specific services (dog walking, holiday stays, compost) and are respected for their connection to the Kent countryside. The brand is viewed as trustworthy and approachable. The positive feedback on their social media and the general lack of negative press indicate a strong and positive reputation within their community. Their efforts in sustainable farming contribute to a perception of the brand as responsible and forward-looking.

Copy Examples

• •Kentish nights are drawing in. Keep the chill at bay with our seasoned hardwood logs, straight from the farm to your fireplace. Sustainably sourced and ready to burn. DM us to arrange your winter warmer delivery! #ChurchFarmRyarsh #KentishFirewood #SustainableLiving #ShopLocalKent
• •Escape the everyday. ✨ Discover your own slice of tranquility in our luxury holiday lodges, nestled at the foot of the North Downs. Watch the seasons change from the comfort of your private deck. Your Kent countryside retreat is waiting. Link in bio to book. #WoodsMeadowGlamping #ChurchFarmRyarsh #KentGetaway #LuxuryLodge
• •Freedom to run, space to explore! Book our secure Ryarsh Paw Ground for exclusive, worry-free off-lead fun. It’s 3 acres of pure doggy delight. #RyarshPawGround #SecureDogField #KentDogs
• •Ever wonder what happens to your garden waste? Here at Church Farm, we're giving it a new purpose. Our composting facility turns local green waste into nutrient-rich compost, helping us close the loop and enrich the soil for the next generation. It's our commitment to a greener Kent. #Sustainability #RegenerativeFarming #ChurchFarmRyarsh
• •From our family to yours, since 1979. Every day, we work to honour the heritage of this land while innovating for a sustainable future. Thank you for being part of our journey. #FamilyFarm #KentLife #ChurchFarmRyarsh #FarmingLegacy