Brand Tone

Friendly, personal, encouraging, conversational, whimsical, relatable, vulnerable, authentic, and passionate.

Brand Values

• •Joy and Comfort
• •Creativity and Personal Expression
• •Authenticity and Growth
• •Community
• •Handmade and Personal Touch

Best Practices

• •Maintain a Personal and Authentic Voice: Always write as Natasha, the artist. Use "I" and "my" to share personal anecdotes and the creative process. This builds a direct and genuine connection with the audience.
• •Emphasize "Cute," "Joy," and "Comfort": These are the core emotional drivers of the brand. Consistently use these or similar words to describe the products and their purpose.
• •Use a Conversational and Encouraging Tone: Write as if you're talking to a friend. Use contractions (e.g., "it's," "you're") and friendly language. Incorporate emoticons where appropriate to add a touch of "kawaii" personality.
• •Share the "Behind-the-Scenes" Story: Customers are invested in the artist's journey. Regularly share snippets of the creative process, challenges, and milestones to reinforce the brand's values of authenticity and growth.
• •Foster a Sense of Community: Address the audience as a collective (e.g., "Chupa Fam," "creative souls"). Encourage interaction and user-generated content to make them feel like a part of the brand's world.

Social Perception

Perceived as a charming and high-quality brand with a strong personal touch. Products are seen as adorable, well-made, and bringing happiness, fostering a loyal and engaged customer base due to direct artist interaction and the brand's authentic story.

Copy Examples

• •Meet our newest little friends! ✨ Each one is designed to bring a little bit of sunshine to your journal, laptop, or wherever you need a smile. We poured a lot of love (and tiny doodles) into this collection, hoping it brightens your day! #kawaiistickers #cutedesign #journalingcommunity
• •It all started with a doodle. Hi, I'm Natasha, the heart behind Chupadoodles. What began as a personal journey to find joy in art has grown into this wonderful community. Every sticker, planner, and print is a piece of my story, made with the hope of bringing a little comfort and a lot of cute into your life.
• •From a tiny spark of an idea... to a little bundle of joy ready for its new home! ❤️ Every order is packed with so much care because I know it's going to someone special. Thank you for being part of this journey! #smallbusiness #artistlife #packanorderwithme #kawaii
• •A little treat for your creative soul! 💖 To say thank you for all your amazing support, we're having a special sale. It's the perfect time to stock up on your favorite doodled goodies and add some extra charm to your everyday. Happy creating!
• •Plan your days with a dose of delight! This isn't just about staying organized; it's about finding moments of joy in the everyday. With whimsical illustrations and plenty of space for your dreams and to-dos, this planner is your perfect partner for a creative and happy year.