Brand Tone

Sophisticated, Passionate, and Authentic

Brand Values

• •Excellence & Quality
• •Craftsmanship & Heritage
• •Attention to Detail
• •Customer-Centricity
• •Elegance and Comfort

Best Practices

• •Lead with Heritage: Always anchor the brand story in its Portuguese roots. Phrases like "Handcrafted in Portugal," "A legacy of craftsmanship," and "The art of Portuguese shoemaking" should be consistently used across all platforms to reinforce authenticity.
• •Use an Elegant & Evocative Lexicon: Employ sophisticated and sensory language. Use words like "meticulous," "redefine," "timeless," "authentic," and "unparalleled" to maintain a luxury tone. Describe the feel of the leather and the quality of the construction.
• •Balance Tradition with Modernity: Juxtapose classic concepts with modern style. Frame products as both a "timeless addition" and a "contemporary statement". This appeals to customers who value both classic quality and modern design.
• •Speak to the Customer's Ambition: Write for an audience that values success, quality, and individuality. The copy should empower the customer, suggesting that wearing Chumeco shoes is a reflection of their own high standards and sophisticated taste.
• •Maintain a Founder-Led Narrative: When appropriate (like in blog posts or detailed 'About' sections), leverage the founder's passion and story. This adds a human element and reinforces the brand's commitment and authenticity, making it more than just a faceless company.

Social Perception

Chumeco is perceived as a high-end, exclusive brand dedicated to quality and authentic Portuguese craftsmanship, especially within niche media circles. However, its public visibility is low due to minimal online presence and lack of widespread reviews.

Copy Examples

• •The boardroom is yours. The confidence is Chumeco. Handcrafted in Portugal, our DANTE Double Monk Strap is more than a shoe it's a statement of intent. Step into excellence.
• •Where Heritage Meets Modernity. Discover Chumeco: Authentic Portuguese footwear, meticulously crafted for those who walk their own path. Feel the art of tradition in every step.
• •Just Arrived: The IRIS Loafer. We ve redefined a classic with audacious platforms and the softest leather. It's the elegance you expect, with the contemporary edge you deserve. Be the first to wear the future of Portuguese craftsmanship.
• •The ALEXIA Brogue Chelsea Boot: Built on a legacy of Portuguese artistry, this boot combines timeless brogue detailing with the sleek, versatile silhouette of the Chelsea. Each pair is a testament to our core values: unparalleled quality, enduring comfort, and meticulous attention to detail.
• •Chumeco was born from a passion for shoes and a reverence for heritage. We translate the soul of Portuguese craftsmanship into footwear that stands for something: quality, elegance, and authenticity. We don't just make shoes; we continue a legacy.