Brand Tone

Playful and Whimsical, Vibrant and Energetic, Youthful and Contemporary, Friendly and Approachable, Inspirational and Joyful, Witty

Brand Values

• •Creativity and Design-Led
• •Joy and Happiness
• •Indian Heritage with a Modern Twist
• •Quality Craftsmanship
• •Customer-Centricity
• •Authenticity and Honesty
• •Spontaneity and Warmth
• •Community

Best Practices

• •Embrace Vibrant & Evocative Language: Use words that reflect Chumbak's colorful and lively aesthetic. Think 'bursting,' 'dazzling,' 'playful,' 'whimsical,' 'joyful,' 'spirited.'
• •Inject Wit and Playfulness: Don't be afraid of a little humor or a clever turn of phrase. The copy should feel lighthearted and engaging, reflecting the 'Wit' and 'Spontaneity' brand pillars.
• •Weave in Indian Inspiration (Subtly or Overtly): Whether it's referencing 'desi cool,' 'Indian motifs,' or the 'magic of India,' let the brand's origin and design inspiration shine through authentically.
• •Focus on Emotion and Experience: Connect with the customer by highlighting how Chumbak products make everyday moments more joyful and special. Appeal to feelings of happiness, warmth, and self-expression.
• •Maintain a Conversational and Inclusive Style: Write as if you're talking to a friend. Use an approachable, friendly tone. Incorporate calls to action that invite engagement and foster a sense of community.

Social Perception

Seen as a unique, vibrant, and creative Indian lifestyle brand. Appreciated for its colorful and quirky products that add a distinct Indian touch to modern lifestyles. Many customers love the distinct designs and the 'happy' vibe the brand exudes. Considered a go-to for unique gifts and home décor that stands out.

Copy Examples

• •Headline: Bye-Bye, Boring Walls! Hello, Happy Home! Body: Splash some joy onto your everyday! Our new collection is bursting with colors and quirks inspired by beautiful India, ready to make your space (and your heart) sing. #ChumbakHappyHomes
• •Headline: Warning: May Cause Spontaneous Smiles. Body: From your morning chai in a ridiculously cheerful mug to a tote that turns heads, our latest designs are packed with wit, warmth, and a whole lot of happy. Discover your next favorite thing! #MakeLifePop
• •Headline: Wear Your India Love Story. Body: Our new apparel line is here! Think vibrant prints, comfy fits, and a touch of desi cool that’s perfect for your modern vibe. Crafted with love, designed to delight. #ChumbakStyle
• •Headline: Gift a Little Sunshine. Or Keep It All. (We Won't Judge!) Body: Looking for that perfect, not-so-ordinary gift? Dive into a world of delightful curiosities, handcrafted with a sprinkle of Indian magic. Guaranteed to bring the cheer! #ChumbakGifts
• •Headline: Adventure Awaits. Pack the Quirk! Body: New travel accessories just dropped! Eye-catching passport covers, comfy travel pillows, and bags that scream 'fun!' – get ready to explore in vibrant Chumbak style. #TravelWithChumbak