Brand Tone

Playful & Fun, Youthful & Trendy, Approachable & Smooth, Innovative, Authentically Korean with a Modern Twist

Brand Values

• •Enjoyment & Celebration
• •Quality & Smoothness
• •Innovation & Modernity
• •Accessibility
• •Adding Value (Chuga - 추가)

Best Practices

• •Embrace the "Playfully Refreshing" Spirit: Inject fun, lightheartedness, and enthusiasm into all communications. Use vibrant language and don't be afraid of a bit of cheekiness where appropriate.
• •Keep it Youthful and Trendy: Stay current with language trends (without overdoing slang) and use emojis effectively to connect with a younger audience. Visuals should always match this energetic vibe.
• •Highlight Smoothness and Accessibility: Continuously reinforce how easy and enjoyable CHUGA products are to drink, appealing to both soju connoisseurs and newcomers.
• •Showcase Innovation and Versatility: Regularly feature new flavors, cocktail recipes, and food pairings to emphasize CHUGA's modern approach and the many ways to enjoy the products.
• •Incorporate the "Add Awesome" Philosophy: Subtly weave in the brand's core meaning of "Chuga" (to add) by focusing on how the products enhance experiences, celebrations, and everyday moments.

Social Perception

Popular Choice, Well-Liked Flavors, Smooth and Easy to Drink, Versatile, Good for Social Gatherings

Copy Examples

• •Headline: CHUGA: Sip, Sparkle, Repeat! ✨ Body: Tired of the same old? Add a splash of awesome to your day with CHUGA! Korea's first sparkling soju is here to make your moments pop. What flavor are you vibing with tonight? #ChugaSoju #SparklingSoju #TasteTheFun
• •Headline: Your Week Deserves a CHUGA Moment. 😉 Body: Smooth, refreshing, and oh-so-delicious. CHUGA Soju & Makgeolli are made for those "just because" celebrations. Grab your crew, pick your CHUGA, and let the good times flow! #ChugaOfficial #KoreanSoju #MidweekTreat
• •Headline: Unlock a World of Flavor with CHUGA! 🍉🍇🍑 Body: From juicy Watermelon to sweet Muscat Grape, we've got a CHUGA for every mood. Crafted for a super smooth finish – it’s love at first sip! Discover your new favorite at chugaofficial.com. #ChugaFlavors #SojuRevolution #EasyToDrink
• •Headline: CHUGA: Not Your Average Soju. 😎 Body: We’re shaking things up! CHUGA brings you innovative flavors and that "playfully refreshing" vibe you’ve been looking for. Perfect neat, on the rocks, or in your next viral cocktail creation. Show us how you CHUGA! #PlayfullyRefreshing #ChugaCocktails #SojuTime
• •Headline: Add Awesome. Add CHUGA. 추가! 🎉 Body: Life’s too short for boring drinks. Elevate your everyday with the smooth taste of CHUGA, made in Korea for good times, right here in Singapore. Cheers to that! 🥂 #ChugaMoments #KoreanAlcohol #SipSipHooray