Brand Tone

humorous, playful, energetic, and attention-grabbing

Brand Values

• •Fun and Joy
• •Being the Center of Attention
• •Creating Memorable Experiences
• •Social Sharing
• •Quality (Aspirational/Stated)
• •Uniqueness

Best Practices

• •Embrace Humor and Playfulness: Always inject a sense of fun and lightheartedness into the copy. Use puns, witty observations, and enthusiastic language. The goal is to make people smile.
• •Focus on the Experience, Not Just the Product: Highlight the joy, laughter, attention, and memorable moments a Chub Suit provides, rather than just its physical features.
• •Use Energetic and Active Language: Employ strong verbs and a lively pace to reflect the high-energy nature of wearing a Chub Suit and attending events. Avoid passive or overly formal phrasing.
• •Encourage Social Interaction and Sharing: Directly invite users to share their experiences, tag the brand, and become part of the Chub Suit community. Frame the product as a social catalyst.
• •Keep it Relatable and Slightly Irreverent: While fun, maintain a voice that understands the desire to stand out and have a good time. A touch of playful cheekiness can resonate well, but avoid anything offensive or alienating.

Social Perception

Customers who have a good experience perceive the brand as a source of immense fun, laughter, and a way to become the life of the party or create viral social media content. They appreciate the novelty and the attention the suits garner. Customers with negative experiences perceive issues with product quality relative to price, particularly concerning the durability of materials, fans, and batteries. For some, customer service has been a point of frustration. General Public/Social Media Users: The brand enjoys significant visibility and positive engagement on platforms like TikTok, where the humorous and eye-catching nature of the costumes thrives. The suits are seen as inherently funny and shareable.

Copy Examples

• •Headline: Steal the Show. Explode with Fun. Body: Tired of blending in? Detonate the dull and become the legend of the party with a Chub Suit. Inflates in seconds, laughs guaranteed for hours. #ChubSuit #PartyAnimal #InflatableFun
• •Headline: Warning: May Cause Extreme Popularity. Body: Slip into a Chub Suit and prepare for photo requests, uncontrollable giggles, and legendary status. Perfect for Halloween, parties, or just making your Tuesday epic. Your fan club is waiting. #ChubSuitLife #CenterOfAttention #GoViral
• •Headline: Less Awkward Small Talk, More Giant Laughs. Body: Be the ultimate ice-breaker. Chub Suits: making introductions unnecessary and fun unavoidable since 2018. Get yours and get the party started! #ChubSuit #FunnyCostume #PartyStarter
• •Headline: Go Big. Get Laughs. Repeat. Body: Why just *attend* the event when you can *be* the event? Our inflatable Chub Suits are your ticket to instant fun and unforgettable moments. Easy to wear, impossible to ignore. #BeTheEvent #ChubSuitAdventures #JoyfulMoments
• •Headline: Social Media Goldmine Included. Body: Ready for your viral moment? Chub Suits are designed for maximum impact online and IRL. Get ready for the views, likes, and DMs to roll in. Tag @Chubsuits to be featured! #ChubSuitFamous #TikTokReady #InstagramHit