Brand Tone

humorous, playful, and energetic

Brand Values

• •Fun and Laughter
• •Self-Expression and Confidence
• •Creating Memorable Experiences
• •Inclusivity and Accessibility
• •Social Sharing and Virality
• •Quality (aspired)

Best Practices

• •Embrace Humor and Playfulness: Always look for opportunities to inject humor, puns, and lighthearted language into the copy. Keep the tone energetic and enthusiastic. The core of the brand is fun, so the language should reflect that.
• •Use Casual and Relatable Language: Avoid overly formal or technical jargon. Speak to the audience in a friendly, conversational manner, as if you're sharing a fun secret. Use contractions and everyday expressions.
• •Focus on the Experience: Highlight the joy, laughter, and memorable moments the suits create, rather than just the product features. Emphasize becoming the center of attention and "breaking the ice."
• •Encourage Social Interaction: Actively invite user-generated content. Use calls to action that prompt sharing, tagging, and participation in trends. This reinforces the community and fun-loving aspect of the brand.
• •Be Visually Inspired: Let the inherently funny and visual nature of the product guide the copy. Use vivid descriptions that paint a picture of the fun to be had. The copy should complement the visual humor of the inflatable suits.

Social Perception

largely positive, with customers associating the brand with fun, parties, and attention-grabbing antics

Copy Examples

• •Headline: Stop blending in. Start inflating! Body: Life’s too short for boring parties. Grab a Chubsuit and become the legend you were always meant to be. Warning: may cause uncontrollable laughter and an extreme urge to dance. #Chubsuit #PartyHero #InflatableFun
• •Social Media Post (with a video of someone in a Chubsuit): Feeling deflated? We’ve got the suit for that. Pump up your next event with a Chubsuit and watch the good times roll (and bounce!). Get yours and prepare for epicness! #ChubsuitChallenge #GetInflated #FunnyCostumes
• •Product Description Snippet (for a specific animal suit, e.g., Gorilla): Unleash your inner beast! Our Inflatable Gorilla Chubsuit isn't just a costume, it's a statement. Perfect for crashing parties, winning Halloween, or just confusing your neighbors. Go wild! (Bananas not included).
• •Email Subject Line: Your Party Just Got Inflated! (And Way More Awesome). Body: Hey [Customer Name], ready to be the life of the party? Chubsuits are here to make sure you’re unforgettable. Click here to find your perfect inflatable sidekick and prepare for non-stop fun!
• •Website Banner: Don't just go to the party. BE the party. Chubsuit.com - Inflate Your Fun!