Brand Tone

Humorous, playful, irreverent, informal, focused on fun and entertainment, approachable, relatable.

Brand Values

• •Fun and Laughter
• •Creating Memorable Experiences
• •Social Connection
• •Accessibility
• •Confidence through Humor

Best Practices

• •Lead with Humor: Always inject a sense of playfulness and fun into the copy. Use puns, witty observations, and focus on the comedic outcome of using the product.
• •Focus on the 'Why,' Not Just the 'What': Instead of just describing the polyester suit and fan, describe the experience: becoming the center of attention, making friends laugh, going viral on TikTok. The product is the tool; the experience is the benefit.
• •Use Active, Energetic Language: Employ verbs and phrases that convey excitement and action. Words like 'unleash,' 'transform,' 'ignite,' 'pump up,' and 'steal the show' align with the high-energy activities the suits are designed for.
• •Embrace and Encourage User-Generated Content (UGC): Actively use customer photos and videos in marketing materials. This reinforces the brand's community value and provides social proof that the product delivers on its promise of fun. The copy should prompt users to share their own experiences.
• •Be Transparent but Positive about Product Features: When addressing practical features (like the battery), frame them positively. For example, instead of 'Requires 4 AA batteries,' try 'Just add 4 AA batteries and you're ready to inflate the fun for hours!' While reviews mention issues, the marketing copy should maintain the positive, fun-focused brand voice.

Social Perception

Primarily perceived as a provider of novelty and entertainment products for occasions like Halloween, parties, and social media content creation. Positive perception highlights fun, laughter, and social attention; negative perception points to inconsistent product quality (e.g., battery life, sizing), despite often positive customer service.

Copy Examples

• •Warning: May cause spontaneous friendships and uncontrollable laughter. Your party's new centerpiece has arrived. #Chubsuit
• •Don't just attend the party—BE the party. Our original Inflatable Chub Suit inflates in seconds to transform you into a life-sized, walking spectacle of fun. Perfect for breaking the ice, busting a move, and making memories you'll be laughing about for years. Batteries in, suit on, party started.
• •Forget ghosts. Be the 7-foot gorilla everyone talks about.
• •This is what we mean by 'Pump Up the Party!' Shoutout to @[username] for showing us how it's done. Tag us in your #Chubsuit moments to be featured and join the fun!
• •Steal the Show. Every Time. Our inflatable costumes are guaranteed to make you the star of any event. Easy to wear, impossible to ignore.