Brand Tone

Empowering, Fashion-forward, Inclusive, Approachable, Aspirational yet Accessible

Brand Values

• •Body Positivity
• •Inclusivity
• •Style & Fashionability
• •Confidence
• •Affordability

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Empowering, Fashion-forward, Inclusive, Approachable), key vocabulary (e.g., "curves," "confidence," "style," "celebrate"), and do's and don'ts for communication. Share this with anyone creating content.
• •Prioritize "You" Over "We": Focus copy on the customer, her needs, aspirations, and how the products benefit her (e.g., "You'll feel confident" vs. "We make clothes that inspire confidence").
• •Embrace Positivity and Empowerment: Consistently use uplifting and affirmative language. Avoid terms that could be perceived as shaming or negative regarding body image. Frame fashion as a tool for self-expression and confidence.
• •Be Authentic and Relatable in Social Media: Use a conversational style, engage with comments genuinely (both positive and negative, professionally), and showcase real customer stories or UGC (with permission) to build community and trust. Reflect the language and interests of your target audience.
• •Ensure Consistency Across All Channels: Whether it's a product description, an email newsletter, a social media post, or a customer service interaction, the tone should remain consistent. Regular audits of content across platforms can help identify and correct any deviations.

Social Perception

Seen as a go-to source for trendy and diverse plus-size clothing options, appreciated for offering styles that are often harder to find in larger sizes in traditional retail, empowering for many women who feel seen and catered to.

Copy Examples

• •Headline for New Arrivals: "Curves Redefined. Confidence Unleashed. ✨ Discover Your New Favorite Look with Our Latest Plus-Size Collection!"
• •Instagram Caption for a Dress: "Hello, Gorgeous! 💃 Own every room you walk into with our [Dress Name]. Designed to celebrate your shape and showcase your style. Tap to shop and turn heads! #ChubbyMoreStyle #PlusSizeGlam #CurvyConfidence"
• •Email Subject Line for a Sale: "💖 Treat Your Curves! Up to 50% Off Must-Have Styles Your Wardrobe Will Adore!"
• •Product Description Snippet (e.g., for a versatile top): "Meet your new everyday icon. This [Top Name] isn't just a top; it's a statement of effortless style and all-day comfort. Made for your curves, designed for your life. Dress it up or down – the possibilities are endless!"
• •Facebook Ad Copy: "Tired of fashion that doesn't get you? At Chubby More, we believe every woman deserves to shine! ✨ Explore stunning, on-trend plus-size clothing designed to fit, flatter, and make you feel fabulous. Shop now and embrace your incredible style!"