Brand Tone

professional, artistic, passionate, welcoming, and modern

Brand Values

• •Artistic Excellence & Craftsmanship
• •Client Collaboration & Personal Expression
• •Safety & Professionalism
• •Community & Family
• •Passion & Dedication
• •Innovation & Growth
• •Meaningful Contribution

Best Practices

• •Always Emphasize Artistry and Passion: Use evocative language that speaks to creativity, skill, and the love of tattooing. Words like "masterpiece," "vision," "craft," "passion," and "soul" align with their core identity.
• •Maintain a Professional yet Welcoming Voice: Balance expertise with approachability. Avoid overly technical jargon unless explaining safety or specific techniques. Ensure the language is inclusive and makes potential clients feel comfortable.
• •Showcase, Don't Just Tell, Quality and Safety: Instead of just saying "we're the best," highlight awards, artist experience, client testimonials, and specific safety protocols to build trust and credibility.
• •Foster a Sense of Community and Collaboration: Use language that invites dialogue ("Tell us your idea," "Let's create together") and reinforces the "Chronic Ink Family" concept. Highlight the collaborative process between artist and client.
• •Adapt to the Platform but Keep Core Values Intact: While TikTok content can be more humorous and trend-driven, ensure it still subtly reflects the underlying values of artistry and passion. The core message of quality and creative expression should remain consistent across all communications.

Social Perception

premier, highly reputable, and trustworthy tattoo studio

Copy Examples

• •Headline: Your Story. Our Artistry. Unforgettable Ink. Body: At Chronic Ink, we believe every tattoo is a chapter of your journey. Our award-winning artists are here to translate your vision into a masterpiece you'll cherish forever. Book your free consultation and let's create something timeless. Call to Action: Tell Us Your Tattoo Idea.
• •Headline: More Than Ink. It's a Piece of You. Body: We're a family of passionate artists dedicated to the craft. From intricate Asian designs to bold realism, we pour our hearts into every piece. Experience the Chronic Ink difference – where art meets soul. Call to Action: Discover Our Artists.
• •Headline: Award-Winning Art. World-Class Safety. Body: Step into a studio where creativity thrives and your well-being is paramount. Chronic Ink is globally recognized for artistic excellence and unwavering commitment to safety. Your vision, brought to life with precision and care. Call to Action: Learn About Our Safety Standards.
• •Headline: Ready for Your Next Chapter? (TikTok/Instagram focus) Body: Got an idea brewing? Or just love killer ink? Follow us @chronicink for daily inspiration, artist spotlights, and a peek into the art of tattooing. #CreateArt #ChronicInkFamily Call to Action: Follow @chronicink!
• •Headline: The Canvas of You: Express, Empower, Embody. Body: Chronic Ink is where personal stories are etched with passion and precision. Whether it's your first tattoo or a new addition to your collection, we're here to make it meaningful. Join our family of art lovers. Call to Action: Book Your Free Consultation Today.