Brand Tone

Friendly, Fun, and Relatable

Brand Values

• •Customer-Centricity
• •Fashion as Self-Expression
• •Family and Community
• •Inclusivity
• •Trend-Awareness

Best Practices

• •Embrace Enthusiastic and Positive Language
• •Speak Like a Friend
• •Use Emojis Meaningfully
• •Showcase Your People
• •Stay Consistent Across Channels

Social Perception

Christys Boutique is perceived as a chic and welcoming local shop that offers unique and stylish clothing at an affordable price. Customers appreciate the high level of personal service and the feeling of being part of a community. The boutique is seen as a reliable source for current trends, particularly with a "Western flair". Their active and authentic social media presence has cultivated a loyal following that feels connected to the brand and its employees.

Copy Examples

• •Stop your scroll! Our new 'Sunday Brunch' midi dress has officially arrived, and we're completely obsessed! With its flattering fit and fun floral print, it's the perfect piece to take you from mimosas with the girls to a perfect date night. We believe fashion should make you feel as amazing as you are! Tap to shop or visit us in-store to try it on! #ChristysBoutique #NewArrival #OOTD #FeelGoodFashion
• •Your wardrobe is calling, and it's saying it needs a refresh! For a limited time, get up to 40% off on some of our favorite styles. From statement tops to must-have denim, find the pieces that express YOUR unique style. Don't wait – these deals won't last forever! Shop now: [Link] #Sale #BoutiqueSale #ShopLocal
• •Hey Gorgeous, We Missed You! (And We Got New Stuff)
• •Step out and stand out with the Nashville boots! These aren't just boots; they're a statement. Featuring intricate stitching and just the right amount of bling, they add a touch of Western charm to any outfit. Whether you're pairing them with a dress or your favorite jeans, get ready to feel confident and turn heads. Because life's too short for boring shoes! #CorralBoots #WesternStyle #BoutiqueFinds
• •Showcasing the versatility of our favorite new graphic tee! Which look is your vibe? 1, 2, or 3? Let us know in the comments! All pieces are available now at Christy's Boutique! #StyleInspo #HowToStyle #GraphicTee #BoutiqueLife