Brand Tone

Inspirational and Empowering, Customer-Centric and Friendly, Passionate and Creative, Practical and Value-Oriented, Relatable and Authentic

Brand Values

• •Empowerment: Inspiring women to pursue their dreams and feel confident.
• •Quality & Craftsmanship: Commitment to producing high-quality, comfortable, and well-made footwear and accessories.
• •Affordability & Accessibility: Making stylish and quality fashion achievable for a broader audience.
• •Customer Focus: Prioritizing customer needs and satisfaction, aiming to exceed expectations.
• •Innovation & Creativity: Continuously exploring new designs and solutions, including customization.
• •Resilience & Determination: Reflecting the founder's journey of overcoming challenges.
• •Practicality & Functionality: Designing products that are not just aesthetically pleasing but also usable and functional for everyday life.
• •Team Effort & Collaboration: Valuing the collective contributions of their team.

Best Practices

• •Embrace the Founder's Voice: Channel Christy Ng's personal story of resilience, passion, and approachability. Let the copy feel authentic and relatable.
• •Highlight Empowerment and Inspiration: Consistently weave in messages that encourage women to pursue their dreams and feel confident in their own skin and style.
• •Balance Style with Practicality: Showcase the beauty and trendiness of the products, but always tie it back to comfort, functionality, and value for money.
• •Foster Community and Connection: Use inclusive language. Encourage interaction, user-generated content, and make customers feel like part of the Christy Ng family.
• •Maintain a Positive and Passionate Energy: Let the enthusiasm for design, quality, and customer satisfaction shine through in every piece of communication.

Social Perception

Generally positive, perceived as a successful homegrown Malaysian brand offering stylish, good-quality, and affordable products. Customers appreciate the design, comfort, and customization options. The brand's story and founder's entrepreneurial spirit are admired. Has an engaged community on social media.

Copy Examples

• •Headline: Step Into Your Story. Body: "From dream to design, every Christy Ng creation is crafted with passion and purpose. Discover shoes and bags that don't just complement your style, but celebrate your journey. Walk boldly. #ChristyNgEmpowers"
• •Headline: Comfort You Can Crave. Style You Can Afford. Body: "Why choose? Christy Ng brings you the best of both worlds. Experience beautifully designed footwear and handbags, made for real life and real women. Quality you can feel, prices you'll love. #ChristyNgStyle"
• •Headline: Uniquely You. Perfectly Designed. Body: "Your vision, our craftsmanship. With Christy Ng's personalization options, create a piece that's as individual as you are. Let's design your dream shoes and bags together. #ChristyNgCustom"
• •Headline: More Than Just an Accessory. It's a Part of Your Day. Body: "From morning commutes to evening adventures, Christy Ng bags are designed to keep up with your life. Functional, fashionable, and ready for anything. What will you carry today? #ChristyNgEveryday"
• •Headline: Join the #TeamChristyNg Vibe! Body: "We're more than a brand; we're a community built on passion, creativity, and a whole lot of fun! See what's new, share your style, and be inspired. Follow us for your daily dose of fashion and empowerment. #ChristyNgCommunity"