Brand Tone

Authentic, Spirited, and Emotionally Driven, emphasizing genuine expression, energy, and the creation of deep emotional connections through art.

Brand Values

• •Intuitive Creation
• •Emotional Connection
• •Art as an Independent Entity
• •Joy and Inspiration
• •Client-Centric Service

Best Practices

• •Always lead your copy by describing the feeling or emotion behind the piece or the brand, using words like "joy," "freedom," "energy," "soul," and "passion."
• •Champion the "why" over the "what" by emphasizing the process and purpose of the art, focusing on intuitive creation and deeper connection rather than just physical attributes.
• •Maintain a personal voice by using "I" and "my" whenever possible, especially on social media and in "About" sections, to reinforce the authentic, artist-direct nature of the brand.
• •Regularly incorporate or allude to the "Art to Heirloom" philosophy, as it encapsulates the brand's values of creating meaningful, lasting pieces that are cherished beyond mere decoration.
• •Be assertive about the role of art, reinforcing the idea that art has its own personality and is not meant to be secondary to decor, attracting buyers who share this distinctive viewpoint.

Social Perception

Perceived as a highly personal, artist-driven, and niche brand, closely tied to Christy Matthews herself. It is seen as local, approachable, and specializing in expressive abstract art, with generally positive, though limited, public reception emphasizing direct artist connection and positive buyer experiences.

Copy Examples

• •This piece wasn't planned. It started with a feeling—a surge of color that just had to find its way onto the canvas. I love the moments in the studio when the mind quiets down and intuition takes over. My hope is that the energy and freedom I felt creating it brings a spark of joy to your space. May it be a daily reminder to embrace the beautifully unexpected. ✨ #ChristyMatthewsArt #AbstractArt #ArtForYourHome #IntuitivePainting #FeelTheArt
• •Art should do more than match your sofa. It should stir your soul. Discover original, intuitive paintings created to bring joy and personality into your home. This is Art to Heirloom.
• •Layers of acrylic build on each other to create a sense of depth and celebration in 'Cosmic Champagne.' This painting is a direct transfer of pure energy and joy, created intuitively without a sketch or plan. It’s a piece that doesn't just hang on a wall; it interacts with the room, its colors shifting with the light. It's meant for the collector who believes art is about the emotion it makes you feel—a conversation piece that brings its own spirited personality to your home.
• •✉️ A new painting, straight from the soul...
• •Headline: Find Art That Truly Speaks to You. Body: Are you looking for a piece of art that feels like it was made for you? Christy Matthews Art is created from a place of pure emotion and joy. Each intuitive, abstract painting is one-of-a-kind, meant to inspire and uplift. Bring a unique story and a vibrant soul into your home. Shop the collection today.