Brand Tone

Expert and Sophisticated, Aspirational and Elegant, Passionate and Creative, Helpful and Approachable, Quality-Driven

Brand Values

• •Quality and Craftsmanship
• •Customization and Personalization
• •Design Expertise
• •Integrity and Excellence
• •Inspiration and Self-Expression
• •Accessibility of Luxury

Best Practices

• •Embody "Expert Elegance": Always communicate with a voice that is knowledgeable, confident, and sophisticated, but also warm and inspiring. Avoid overly casual slang while still being engaging.
• •Highlight Craftsmanship and Quality: Consistently weave in details about the superior materials, handmade processes, and unique construction features (e.g., lining, zippers) to reinforce the luxury aspect.
• •Focus on Personalization and Curation: Emphasize the "custom" and "curated" nature of the offerings, inviting customers to co-create their perfect look with expert guidance.
• •Inspire with Visuals and Storytelling: Ensure that written content beautifully complements the high-quality imagery. Tell the story behind collections or offer styling tips that showcase expertise and passion for design.
• •Maintain a Consistent Voice Across All Platforms: Whether it's website copy, social media captions, email newsletters, or customer service interactions, the tone should always reflect the established brand personality of sophisticated, expert, and passionate design.

Social Perception

High-End and Luxurious, Trusted Expertise, Focus on Quality, Creative and Stylish, Dedicated to Customer Vision

Copy Examples

• •Headline: Beyond the Standard: Discover Pillows Crafted Like Couture. Body: At Christy B Home, we believe your home deserves the same attention to detail as a bespoke garment. Our pillows aren't just made; they're meticulously designed with designer textiles, interior lining, and concealed zippers for a finish that speaks of true craftsmanship. Elevate your space with enduring style.
• •Headline: Curated by an Expert, Personalized by You. Body: Tired of mass-produced decor? Christy B Home offers a unique approach. Leveraging years of interior design expertise, our collections provide the foundation for your creativity. Mix, match, and design a pillow palette that’s exclusively yours. Your vision, our quality.
• •Headline: The Secret to a Designer Look? It's in the Details. Body: Unlock the transformative power of perfectly chosen accents. Christy B Home pillows are more than just comfort; they are a statement of quality and sophisticated taste. Explore our handmade collections and bring a touch of curated luxury to every room.
• •Headline: Don't Just Decorate. Express. Body: Your home is a canvas. Christy B Home provides the exquisite textures and patterns to help you tell your story. Our custom throw pillows are designed to inspire, allowing you to create a space that is a true reflection of your unique style and personality.
• •Headline: Experience the Christy B Home Difference: Where Luxury Meets Livability. Body: Founder Christy Biberich, a seasoned interior designer, created Christy B Home to fill a void for accessible, high-quality custom pillows. Indulge in fabrics once exclusive to the trade and enjoy the lasting beauty of expertly handcrafted pieces designed for everyday elegance.