Brand Tone

Friendly, trustworthy, and traditional, blending the expertise of a long-standing family business with the modern convenience of e-commerce, using reassuring language that emphasizes quality and customer satisfaction.

Brand Values

• •Quality and Freshness
• •Family and Tradition
• •Convenience
• •Customer Satisfaction
• •Trust and Experience

Best Practices

• •Always incorporate the narrative of the multi-generational, family-owned business to build trust and differentiate the brand. Mentioning the "40+ years of experience" is a powerful trust signal.
• •Use descriptive language that evokes the scent and feel of a premium, farm-fresh tree, emphasizing 'fresh' and 'fragrant' in every piece of copy.
• •Frame the service as an easy, stress-free way to accomplish a holiday task, highlighting convenience and simplicity to give customers more time for family and festivities.
• •Leverage social proof and tradition by using phrases like "Join thousands of happy families" and "Start your new family tradition," showcasing customer testimonials to reinforce smart decision-making.
• •Maintain a warm, friendly, helpful, and confident voice. Use "we" to connect the family business to the customer, and directly address the customer with "you" and "your family" for a personal connection, always reflecting the promise of quality and customer satisfaction.

Social Perception

Perceived as a reliable and high-quality provider of real Christmas trees, offering a convenient solution that often exceeds expectations in freshness and appearance. The brand is seen as a trustworthy small business providing a personal touch and superior product compared to larger retailers, affirmed by numerous positive reviews and publications.

Copy Examples

• •Headline: The Perfect Tree, Delivered. Body: Skip the crowded lots and tangled lights. For over 40 years, our family has hand-selected the freshest, most fragrant Balsam and Fraser firs from our farm in Quebec. Start a new tradition this year—effortlessly. Order your perfect Christmas tree today and we'll deliver the magic right to your family's door.
• •Headline: From Our Farm to Your Family Room. Body: It's more than a tree; it's a centerpiece for your family's memories. Each of our trees is carefully grown, hand-cut, and shipped fresh from our family farm. Experience the rich scent and timeless beauty of a real Christmas tree, without the hassle.
• •Headline: This Year, Let the Holidays Come to You. Body: Why spend your precious holiday time searching for the right tree? At Christmas Trees In The Mail, we bring the finest, farm-fresh Christmas trees directly to you. Unbox a perfectly shaped, wonderfully fragrant fir and start decorating in minutes. It's the holiday convenience you deserve.
• •Headline: The Freshest Christmas Tree You've Ever Had, Guaranteed. Body: Our secret? We cut our trees fresh from the farm and ship them in specialized cartons to lock in moisture and that classic evergreen scent. Join thousands of happy families who have made us their new holiday tradition. If it’s not the freshest tree you’ve ever had, we’ll make it right.
• •Headline: 40 Years of Christmas Morning Magic. Body: Our family has been delivering the spirit of Christmas for over four decades. We don't just sell trees; we deliver a cherished tradition. Full, fresh, and fragrant, our trees are the hassle-free way to ensure your home is filled with holiday joy.