Brand Tone

Elegant & Sophisticated, Passionate & Personal, Quality-Driven & Detail-Oriented, Inspiring & Nature-Connected

Brand Values

• •Exclusivity & Uniqueness
• •Craftsmanship & Quality
• •Personalization & Customer Focus
• •Passion & Love for Design
• •Harmony with Nature
• •Heritage & Family

Best Practices

• •Always Emphasize "Love" and "Passion": Consistently weave in the core emotional drivers of the brand. Phrases like "designed with love," "passion for perfection," or "created with passion" reinforce the personal commitment.
• •Highlight Bespoke & Exclusivity: Use words like "custom," "tailor-made," "unique," "exclusive," and "bespoke" to underscore the personalized and high-end nature of the offerings.
• •Maintain an Elegant and Refined Vocabulary: Choose words that convey sophistication, quality, and artistry (e.g., "meticulous," "refined," "harmonious," "serenity," "craftsmanship").
• •Incorporate Elements of Nature and Belgian Heritage: Where appropriate, mention inspiration from nature, biophilic design principles, or the pride of "Handmade in Belgium" to reinforce these unique selling propositions.
• •Develop a Brand Storytelling Approach: Share the journey, the inspiration behind collections, or the craftsmanship process to connect with clients on a deeper, more personal level, aligning with the established tone.

Social Perception

High-End Designer, Artistic & Innovative, Belgian Excellence, Trustworthy & Established

Copy Examples

• •Headline: "Where Belgian Craftsmanship Meets Your Unique Vision. Discover Dekimpe Design." Body: "Experience the art of bespoke interiors, meticulously crafted with passion and precision. At Dekimpe Design, we transform spaces into personal sanctuaries, reflecting your distinct style with high-end, custom-made furniture and inspired styling. Let's design your dream interior, with love."
• •Headline: "Inspired by Nature. Crafted for You. The Essence of Dekimpe Design." Body: "Embrace the serenity of biophilic design with Christl Dekimpe's exclusive collections. We bring the harmony of nature into your home through organic forms, sustainable materials, and unparalleled craftsmanship. Discover furniture that’s not just made, but lovingly created."
• •Headline: "Beyond Furniture. Beyond Expectation. The Dekimpe Design Promise." Body: "For us, every detail matters. From the initial concept to the final refined touch, Dekimpe Design is dedicated to perfection in creating interiors that are both luxurious and deeply personal. Explore the art of custom living."
• •Social Media Post (Image: A stunning, unique Dekimpe Design piece): Handmade in Belgium, designed with love from our heart to your home. ✨ Each Dekimpe Design piece tells a story of passion, quality, and bespoke elegance. What dream piece can we create for you? #DekimpeDesign #BelgianDesign #CustomFurniture #InteriorInspiration #LuxuryLiving
• •Website 'About Us' Snippet: Rooted in a legacy of design excellence since 1967, Dekimpe Design, led by Christl Dekimpe, continues to redefine luxury interiors. Our philosophy is simple: to create spaces that are a perfect harmony of comfort, style, and your personal narrative, brought to life with high-end Belgian craftsmanship and a deep love for design.