Brand Tone

Elegant & Sophisticated, Passionate & Artistic, Personalized & Client-Focused, Confident & Established

Brand Values

• •Exclusivity & Uniqueness
• •Craftsmanship & Quality
• •Artistic Integrity & Passion
• •Harmony & Functionality
• •Nature-Inspired

Best Practices

• •Embrace Elegant Language: Use sophisticated vocabulary that evokes luxury, quality, and artistry. Avoid overly casual slang or jargon that doesn't align with a high-end clientele.
• •Infuse Passion and Emotion: Don't be afraid to use words that convey love, soul, vision, and inspiration, reflecting Christl Dekimpe's artistic approach. Storytelling around the inspiration or creation process can enhance this.
• •Highlight Exclusivity and Bespoke Nature: Consistently emphasize the custom-made aspect, the "maatwerk," and the unique quality of each piece and design service offered.
• •Maintain a Confident, Expert Voice: Leverage the brand's heritage and Christl Dekimpe's expertise in art and design. The tone should be authoritative yet approachable and inspiring.
• •Ensure Visual and Textual Harmony: The copy should always complement the high-quality, artistic, and elegant visuals used on the website and social media. The words must match the picture in terms of sophistication and style.

Social Perception

High-End Luxury, Artistically Driven, Belgian Excellence, Trusted & Experienced

Copy Examples

• •Dekimpe Design: Where Belgian Craftsmanship Meets Your Unique Vision. For generations, Dekimpe has been synonymous with exclusive interior design. We don't just furnish spaces; we sculpt them with passion, translating your deepest emotions into timeless, bespoke pieces. Experience the art of living, designed with love, just for you.
• •Social Media Post (Image: Stunning, unique art-furniture piece): Caption: Beyond furniture. Beyond art. This is a statement. Christl Dekimpe's latest creation blurs the lines, merging unbridled artistic expression with everyday functionality. Dare to bring a piece of soul into your home. #DekimpeDesign #ChristlDekimpeArt #BelgianDesign #LuxuryInterior #ArtFurniture
• •Website About Us Snippet: Text: "Unbounded, inside out and upside down, with love and connected with your deepest emotion." This isn't just our tagline; it's the philosophy Christl Dekimpe pours into every design and artwork. From a heritage rooted in exclusive Italian furniture since 1967 to today's nature-inspired Belgian masterpieces, we create more than interiors – we craft legacies.
• •Product Description (e.g., Custom Dining Table): Title: The Heart of Your Home, Reimagined. Body: Envision gatherings filled with warmth and elegance around a Dekimpe dining table, meticulously crafted to your desires. From the choice of sustainable woods to the subtle artistic details, each table is a testament to Belgian excellence and a celebration of your personal style. Let us create the perfect centerpiece for your life's most cherished moments.
• •Exhibition Invitation: Headline: Experience the Soul of Design. Body: Dekimpe Design invites you to an exclusive viewing of our latest collection, featuring new works by Christl Dekimpe. Discover how passion, artistry, and bespoke craftsmanship converge to create interiors that are not just seen, but felt. Join us and let your vision for inspired living take shape.