Brand Tone

playful, approachable, and creatively authentic

Brand Values

• •Creativity and Self-Expression
• •Playfulness and Joy
• •Authenticity and Individuality
• •Connection and Collaboration
• •Quality and Durability

Best Practices

• •Embrace the "Playful" Voice: Always inject a sense of fun and lightheartedness into your copy. Use words like "playful," "joy," "magic," and "dreamy" to maintain a consistent tone.
• •Tell a Story: Frame your products and services within a narrative. Whether it's the inspiration behind a collection or the collaborative journey of a commission, storytelling creates a deeper connection with your audience.
• •Highlight the "Imperfectly Perfect": Celebrate the unique and unconventional aspects of your art. Use phrases like "perfectly imperfect" to emphasize the beauty in asymmetry and irregularity.
• •Use "You" and "We" to Foster Connection: Address your audience directly and use inclusive language to create a sense of community and collaboration. This is especially important when talking about commissions.
• •Stay Authentic and Personal: Share behind-the-scenes glimpses into your creative process and personal life. Authenticity builds trust and makes the brand more relatable.

Social Perception

Christina Sicoli Art is perceived as a unique and authentic brand that offers more than just art, but a personal connection with the artist. Clients and followers see her as a talented and dedicated artist who is passionate about her work. The collaborative nature of her commissions is highly praised, with clients feeling heard and involved in the creative process. Her work is seen as a source of joy and a way to add a pop of color and personality to a space or wardrobe. The brand is also associated with supporting local and independent designers.

Copy Examples

• •Step into a world of vibrant daydreams and playful nostalgia. Our new collection is a celebration of imperfectly perfect moments, captured on canvas. Let your walls tell a story as unique as you are.
• •Life's too short for boring jewelry. Our 'no DRAMA' rings are here to add a splash of color and a dose of fun to your everyday. Hand-poured with love and a little bit of magic, because your fingers deserve to have some fun too.
• •Have a story you want to tell? Let's paint it together. A commissioned piece is more than just art; it's a collaboration, a conversation, a piece of your story brought to life on canvas. Let's create something magical.
• •Some days start with a blank canvas and a head full of chaos. But with a little bit of music, a lot of paint, and a healthy dose of play, the chaos turns into color. Embracing the beautiful mess of creation today.
• •From the stage to the canvas, my love for storytelling takes many forms. Whether I'm bringing a character to life or a splash of neon to a neutral palette, it's all about finding the play in the process. The artist paints, the actress plays, and sometimes, they forget who's who.