Brand Tone

Aspirational, personal, and artistic. Language is warm, intimate, poetic, sophisticated yet approachable, and evocative, focusing on emotional connection and reflection of the bride's essence.

Brand Values

• •Authenticity and Self-Expression
• •Artisanal Craftsmanship and Quality
• •Personal Connection and Bespoke Service
• •Timeless Elegance with a Modern, Bohemian Twist
• •Freedom and Comfort

Best Practices

• •Lead with Emotion, Support with Detail: Start with the feeling—freedom, love, poetry—then introduce the tangible qualities like Calais lace or hand-embroidery.
• •Use Storytelling Language: Frame every dress and collection within a narrative. Talk about inspiration, the journey of creation, and the story of the bride who will wear it.
• •Emphasize the Personal Touch: Consistently use words like "your," "unique," "bespoke," and "one-of-a-kind" to reinforce the brand's commitment to individuality. Talk about the collaborative process with the bride.
• •Maintain a Poetic and Artistic Vocabulary: Use evocative and sensory words. "Whisper of silk," "drenched in poetry," "ethereal," and "sun-drenched" align with the brand's artistic and bohemian identity.
• •Blend the Two Worlds: Continuously reference the unique fusion of French elegance and Californian freedom. This duality is a core differentiator and should be a recurring theme in all communications.

Social Perception

Overwhelmingly positive; perceived as a high-end, artistic bridal house offering a unique, personalized, and special experience. Customers highlight the delicate, high-quality dresses that make them feel confident and beautiful, blending French elegance with Californian nonchalance. The designer's personal story and passion are central to its appeal.

Copy Examples

• •More than a dress, it's a feeling. The whisper of silk, the dance of lace, the freedom to be utterly, beautifully you. Our 'Rhodia' gown is for the bride who leads with her heart.
• •Your story, woven in silk and lace. Discover bespoke bridal gowns that celebrate your essence. A union of French artistry and Californian soul.
• •The search for 'the one' is a journey of the heart. At Christina Sfez, we believe your dress should be just as personal. Let's create your dream gown together. Book a private appointment in our San Diego or Marseille showrooms.
• •The 'Beau Séjour' Gown: An ode to poetic moments and sun-drenched afternoons. Crafted from delicate Georgette crêpe that moves with an ethereal grace, this gown features hand-embroidered floral details that climb the bodice like a secret garden. It’s for the romantic, the dreamer, the bride who finds beauty in the quiet details.
• •A wedding dress is more than an outfit for a day; it’s the embodiment of a moment, a memory, an emotion. It’s the freedom to move, to love, and to celebrate. We invite you to explore our latest collection, 'Breathe'—a tribute to timeless cuts and the beauty of feeling like yourself. [Link to collection]