Brand Tone

Humorous and Irreverent, Outspoken and Unfiltered, Relatable (especially to Gen X and Moms), Confident and Edgy, Philosophical/Introspective (at times)

Brand Values

• •Authenticity/Truth-telling
• •Freedom of Speech/Expression
• •Resilience/Finding Humor in Hardship
• •Family (with a comedic, often dark lens)
• •Self-Acceptance (with an edge)

Best Practices

• •Embrace Imperfection and Raw Honesty: Don't be afraid to be blunt, a little messy, and talk about the less glamorous parts of life. Authenticity is key.
• •Inject Humor, Even (and Especially) Dark Humor: Find the funny in the frustrating, the absurd, and the everyday. Don't shy away from sarcasm and irreverence where appropriate.
• •Speak Directly to the "In-Crowd": Use language and inside jokes that resonate with her established fanbase (e.g., "mommy," "jeans," YMH references), making them feel part of an exclusive club.
• •Be Confident and Unapologetic: The tone should be assertive, not meek. Own the edginess and the opinions expressed, even if they are designed to be provocative.
• •Balance Relatability with Edge: While being relatable to moms and Gen X, maintain the "cool, slightly dangerous friend" vibe. The copy should feel like a conversation with Christina P herself – witty, a bit cynical, but ultimately engaging and funny.

Social Perception

Loved by Fans for Raw Honesty, Seen as Provocative and Sometimes Controversial, Successful Podcaster and Comedian, Merchandise Connection, Perceived as More Natural/Witty in Podcasts by Some

Copy Examples

• •Life's a dumpster fire. Your lipstick doesn't have to be. Christina P's Perfect Red - because even when you're screaming into a pillow, your pout can be powerful.
• •Remember sleep? Neither do we. This shirt won't help you get more, but at least you'll look moderately put-together during your 17th coffee run. #MomGenes
• •Warning: Listening to 'Where My Moms At?' may cause uncontrollable laughter, occasional cringing, and the sudden urge to tell your kids to 'figure it out.' You've been warned. New episode drops now.
• •Christina P is hitting the road! Get ready for an evening of jokes that are probably inappropriate, definitely hilarious, and 100% cheaper than therapy. (Results may vary.)
• •Officially over adulting? Same. Grab some Christina P merch. It won't pay your bills, but it's a hell of a lot more fun. Shop the collection – if you dare.