Brand Tone

Inspirational, encouraging, community-focused, positive, uplifting, supportive, personal, and empathetic, building a relationship with the customer as a companion in faith and life organization.

Brand Values

• •Faith-Centered Living
• •Purpose and Intentionality
• •Community and Fellowship
• •Spiritual Growth
• •Support for a Cause

Best Practices

• •Always lead with "Why" by reinforcing the planner's primary goal of helping users live a more Christ-centered and purposeful life, connecting features back to this purpose.
• •Use encouraging and uplifting language, employing words like "encourage," "inspire," "grow," "journey," and "faithful" while avoiding demanding or guilt-inducing language.
• •Regularly highlight the community by featuring user-generated content, testimonials, and stories, framing the brand as a hub for fellowship using inclusive language like "we," "us," and "together."
• •Speak the language of the audience by incorporating phrases and concepts that resonate with a Christian audience, such as "quiet time," "walk with God," and "sermon notes."
• •Focus on transformation, not just transaction, emphasizing the outcome and feeling of using the planner (e.g., a more organized, peaceful, and spiritually fulfilled life) rather than just the physical product.

Social Perception

Overwhelmingly positive; customers perceive the brand as providing a life-changing, high-quality, functional, and effective spiritual tool that helps them become more organized and intentional in their faith, fostering a strong sense of community.

Copy Examples

• •Start your week with intention and your heart set on Him. Our 2026 Christian Planner is more than just a schedule; it's a space to weave your faith into every moment. From sermon notes to daily gratitude, let's make this a year of purpose. #christianplanner #faithandfocus #intentional living
• •Feeling pulled in a million directions? Find your center in Him. The Christian Planner is designed to help you organize your busy life without losing sight of what truly matters. Manage your schedule, track your spiritual goals, and feel the peace of a Christ-centered day. Get yours today and transform your daily routine.
• •Hi [Customer Name], We know that living a faith-filled life in a busy world can be challenging. That’s why we created more than just a planner—we built a community. Join thousands of fellow believers in our private Facebook group to share how you use your Christian Planner, find encouragement, and grow together in faith. Because some paths are best walked together.
• •Organize Your Days, Deepen Your Faith. The #1 Planner for Intentional Christian Living.
• •Ready to make your faith a daily practice? ✨ Our planner helps you track habits, map out your God-given vision, and keep your prayers front and center. It’s time to live your faith, not just on Sunday, but every day. 🙏 #christiantiktok #plannercommunity #spiritualgrowth #christianbrand