Brand Tone

Inspirational, Sincere, and Friendly

Brand Values

• •Faith-Centric
• •Quality & Stewardship
• •Encouragement and Hope
• •Community and Connection
• •Authenticity

Best Practices

• •Lead with the 'Why': Always connect the product back to the core mission. Don't just sell a t-shirt; sell a message of hope, a conversation starter, or a reminder of God's love.
• •Maintain a Personal and Sincere Voice: Write as if you are speaking to a friend in the faith. Use 'I' and 'we' to maintain the personal touch established by the founder. Share stories and be genuine.
• •Incorporate Scripture Naturally: When using Bible verses, briefly explain their significance or how they can apply to everyday life, just as the 'Valuable to God' kids' shirt description does.
• •Highlight Quality and Values Together: When mentioning the high-quality or sustainable aspects of the products, tie it back to the value of stewardship. For example, 'We use GOTS-certified organic cotton because we are committed to caring for the world God created.'
• •End with a Call to Action and Encouragement: Every piece of copy should guide the reader on what to do next (Shop, View, Share) while also leaving them with a feeling of hope and encouragement, reinforcing the brand's primary purpose.

Social Perception

Highly positive: Customers consistently praise the high quality of products, excellent and personal customer service, and the brand's effective mission of expressing faith. It is perceived as a trusted retailer. There is minor confusion due to a discrepancy between the brand name and the Instagram handle.

Copy Examples

• •Some days feel like mountains, impossible to move. But your faith is stronger than any peak. Our 'Faith Can Move Mountains' tee is more than just a shirt; it’s a soft, comfy reminder that with God, nothing is impossible. Wear your faith, and watch the mountains move. #FaithCanMoveMountains #ChristianApparel #WearYourFaith
• •Dress your whole family in hope! From the littlest believers to the grown-ups, our Bible-based apparel is designed to wrap your loved ones in comfort and faith. Made with sustainable, organic materials because caring for His creation matters. Shop the collection for men, women, and kids today. [Shop Now Link]
• •In the rush of everyday life, find a moment of peace. Our 'Be Still and Know' hoodie is your cozy sanctuary. Made from premium, eco-friendly cotton, it’s designed for comfort and reflection. Let the simple, profound words of Psalm 46:10 be your anchor in the storm. It’s not just a hoodie; it’s a wearable hug from God.
• •A Little Encouragement For Your Inbox (& a special offer!) Hi [Name], We believe faith isn't just for Sundays. It's for the car rides, the coffee runs, the quiet moments, and the busy days. We create our designs to help you carry that faith everywhere. As a little encouragement, here is a 10% discount on your next order. We pray our apparel helps you shine your light! [Shop Now Button]
• •Wear Your Story of Faith. Our clothes are conversation starters, daily reminders, and expressions of hope. Designed in Australia with love, quality, and a mission to share the Gospel, one tee at a time. Welcome to the Christianitee family.