Brand Tone

Empathetic and Compassionate, Inspirational and Hopeful, Authentic and Candid, Professional and Knowledgeable, Supportive and Encouraging

Brand Values

• •Resilience
• •Courage
• •Well-being
• •Authenticity
• •Empowerment
• •Integrity and Ethics
• •Lifelong Learning and Growth

Best Practices

• •Lead with Empathy: Always approach your audience with understanding and compassion, acknowledging their potential struggles and aspirations.
• •Share Authentically: Don't be afraid to share personal anecdotes (where appropriate) and be transparent about your own journey and learnings. This builds trust and relatability.
• •Inspire Action through Hope: While acknowledging challenges, always focus on the possibility of positive change and growth. Provide actionable advice and messages of hope.
• •Maintain Professionalism with Warmth: Balance your expert knowledge and credentials with a warm, approachable, and supportive demeanor in all communications.
• •Use Consistent Language of Empowerment: Employ words and phrases that uplift, encourage, and empower your audience (e.g., "courage," "strength," "resilience," "discover," "unlock," "transform"). Reinforce their capability to overcome and succeed.

Social Perception

Christiane Constantineau is largely perceived as an inspiring figure who has transformed personal adversity into a source of strength and guidance for others. Her book "Cancer Sucks..." has resonated deeply with readers, who see her as courageous, honest, and providing practical hope. As a coach and speaker, she is likely seen as empathetic, supportive, and knowledgeable, offering valuable insights for personal and professional development. Her background as a CFO and business consultant lends her credibility and authority in financial and strategic matters. The overall perception is that of a multi-faceted professional who combines heartfelt personal experience with practical expertise to help and inspire others.

Copy Examples

• •Headline for a workshop on resilience: "Turn Your Trials into Triumphs. Discover the Courage Within You to Bounce Back Stronger."
• •Social media post for her book: "My journey through cancer wasn't easy, but it taught me the incredible power of resilience. In 'Cancer Sucks...', I share not just my story, but actionable steps to help you navigate your own storms. You are not alone. #Resilience #Hope #CourageToHeal"
• •Email intro for a coaching service: "Feeling overwhelmed by life's challenges or seeking clarity in your professional path? As someone who has navigated deep waters and emerged stronger, I'm here to guide you with practical strategies and heartfelt support. Let's unlock your potential together."
• •About section snippet for her website: "From boardrooms to battles with health, my life has been a testament to the power of resilience and authentic living. As an author, speaker, and coach, I'm dedicated to sharing the wisdom gained through experience, helping you find your courage and thrive, no matter the circumstances."
• •Call to action for an online course: "Ready to embrace self-love and build unshakeable inner strength? Join our transformative online course and learn practical tools to cultivate well-being and courage every day. Your journey to a more empowered you starts now."