Tono de Marca

Bold & Fearless, Glamorous & Extravagant, Playful & Whimsical, Youthful & Energetic, Celebratory & Inclusive, Aspirational & Edgy

Valores de Marca

• •Self-Expression & Individuality
• •Joy & Fun in Fashion
• •Inclusivity
• •Bold Creativity & Innovation
• •Making an Impact
• •Accessibility (Emerging)

Mejores Prácticas

• •Embrace Exuberance: Use vivid, energetic language. Don't shy away from superlatives and enthusiastic descriptions.
• •Incorporate Playfulness: Inject humor, wit, or a touch of whimsy where appropriate. Emojis (✨💖🔥💎) can enhance this on social platforms.
• •Highlight the "Wow" Factor: Focus on the statement-making qualities of the designs – the glamour, the sparkle, the unique details.
• •Speak to Confidence & Self-Expression: Craft messages that empower the wearer to feel bold, seen, and uniquely themselves.
• •Stay Connected to Pop Culture: Reference celebrity moments (authentically) and tap into current, relevant cultural conversations where the brand naturally fits.

Percepción Social

Christian Cowan is widely perceived as a designer for pop stars and celebrities looking to make a memorable statement. The brand is seen as synonymous with vibrant, fun, and over-the-top glamour. He is recognized for his signature use of sequins, feathers, bold colors, and playful motifs. Collaborations are a significant part of his brand perception, often seen as innovative and buzzworthy, extending his reach into mainstream pop culture. The public generally views the brand as youthful, energetic, and aligned with contemporary trends and celebrity culture. There's an increasing awareness of his commitment to inclusivity and community support. His physical store aims for an "unpretentious" luxury experience, offering customization.

Ejemplos de Copy

• •Why blend in when you were born to sparkle? ✨ Unleash your main character energy. #ChristianCowan #BeExtraordinary
• •Life’s a party. Dress like it. 🔥 Shop the new collection and own the night. #CowanGlam #NYFashion
• •Serving looks, not apologies. 😉 Dare to be you in Christian Cowan. #FearlessFashion #StatementPiece
• •More glitter? Always. More drama? Absolutely. More you? Yes! Discover the latest drops. 💖 #ChristianCowanEssentials #PopCultureIcon
• •From red carpets to your runway. Christian Cowan: Wear the dream. ✨ #NewCollection #LuxuryFashion