Brand Tone

Elegant, Romantic, Personal, Passionate, Helpful, Customer-Focused, and Celebratory

Brand Values

• •Uniqueness & Distinctiveness
• •Quality Craftsmanship
• •Affordability
• •Customer Satisfaction & Service
• •Passion for Design
• •Making Women Feel Special

Best Practices

• •Always Emphasize "Her Special Day": Frame product descriptions and social media posts around the bride or wearer and the significance of their event. Use words that evoke romance, celebration, and personal significance.
• •Incorporate the Founder's Passion: Subtly weave in the story of passion and handcrafted care. Phrases like "designed with passion," "crafted with love," or "inspired by a love for detail" can reinforce this.
• •Use Elegant and Evocative Language: Choose words that reflect the quality and beauty of the jewellery – "exquisite," "stunning," "radiant," "timeless," "intricate."
• •Maintain a Helpful and Approachable Voice: Even with an elegant tone, ensure the language is welcoming and supportive, encouraging inquiries and consultations. Reflect the positive customer service experiences shared in testimonials.
• •Showcase Real Stories (with permission): Feature real brides and customers, telling a brief story about their experience or how the jewellery made them feel. This adds authenticity and reinforces the celebratory and personal nature of the brand.

Social Perception

Trusted Bridal Accessory Provider, High-Quality & Beautiful Products, Excellent & Personal Service, Good Value

Copy Examples

• •Your love story is unique. Your bridal jewellery should be too. Discover the new 'Evermore' Collection by Christelle Jewellery – where timeless elegance meets your personal fairytale. Handcrafted with love, for your most special day.
• •Dreaming of a bridal headpiece that’s truly yours? At Christelle Jewellery, we lovingly craft custom designs to perfectly capture your vision. Let’s create something unforgettable together.
• •Elevate every moment. Our fashion jewellery collection is designed to make you shine, with distinctive pieces that whisper elegance and shout confidence. Find your new favourite today.
• •Sarah felt like a queen on her wedding day in her Christelle Jewellery crown and earrings! ✨ We’re passionate about making your special occasions even more memorable. What can we help you find?
• •Step into a world of sparkle. Visit our Sydney showroom and let Loren help you discover the perfect handcrafted jewellery to celebrate your unique style. Book your personal consultation today.